The Shorts Film School: YouTube, Instagram Reels, TikTok+

**Welcome to the Schwartz Film School Course!**

Join us, Phil and Dan, as your instructors in this exciting journey to master the art of creating captivating vertical videos. Are you eager to learn the secrets behind crafting remarkable short films that will amplify your brand's reach across social media platforms? Look no further.

In this course, we delve into the realm of vertical videos, the dynamic format dominating platforms like reels, stories, and shorts. With the explosive growth of verticals, grasping their essence is crucial for triumphing in the realm of online video creation.

Discover the technical intricacies of essential equipment and gain mastery over various apps. However, the heart of this course lies in understanding the underlying principles that define a standout short film. Through meticulous research in diverse niches, you'll witness firsthand how to maximize your efforts for optimal results.

The journey doesn't end with creation—learn the invaluable skill of repurposing content across multiple platforms, saving you time and effort while expanding your impact.

Throughout the course, accompany us as we guide you through the entire video production process for each platform. Drawing from real-world case studies from our channels, you'll glean practical insights that bolster your skills.

Maximize your learning experience by taking advantage of course features. Feel free to pause, rewind, fast forward, or skip lessons at your convenience. Adjust playback speed to suit your pace and enable captions for enhanced comprehension.

We understand that one size doesn't fit all. If there's a topic you'd like us to cover or include, please don't hesitate to let us know. Your satisfaction is our priority.

We're thrilled to have you onboard, ready to unlock the potential of vertical videos. Thank you for joining us, and let's dive into the exciting world of the next lesson.

In this video, you'll learn about aspect ratio; what that means and what we mean when we say vertical, 9:16, 16:9, landscape and more. This lecture will clearly explain the filming form you need to adapt for each social media for short/reels.

Here are a few things we'll look at in this lesson:

• Know what aspect ratio to film in for shorts on all platforms

• Understand why placement of information at the top and bottom or your video is not recommended

• Fully understand the difference between traditional video aspect ratios and the new, vertical form

  
  

You'll also learn:

• What shorts are called on different social media platforms

• Who will be covering the different "short" form videos in this course

• Best practices for filming shorts

  
  

We hope you enjoy this lesson!

In this video, we will introduce you to our channel that we will be creating videos for so you can shadow us and watch how we produce videos (with purpose) throughout this course.

Here are a few things we'll look at in this lesson:

• Our chosen channel niche

• Creating branding around this channel

• How this branding will dictate our video and content style

  
  

You'll also learn:

• How to get branding created for yourself from a designer online

• How your audience will dictate your channel style, branding, feel and more

• How these same principals and ideas are transferable to any niche and your own channel

  
  

We hope you enjoy this lesson!

**Mastering Equipment for Captivating Short Videos**

Welcome to the first section of our course, where we unravel the world of equipment for creating compelling short films. In this module, we explore the tools, apps, and gear necessary to craft outstanding videos that leave a lasting impact.

Cameras, editing applications, and even lighting techniques are on our agenda. Here's a crucial revelation: equipment doesn't dictate your success. Whether you're using a smartphone or a high-end camera, the potential to create remarkable short stories remains untapped.

Contrary to platforms like YouTube, where polished cinematic videos often reign supreme, short videos thrive on authenticity. Filming with smartphones adds a realistic touch that resonates with audiences, transcending the need for elaborate setups.

Consider Peter McKinnon's perspective, which emphasizes the power of smartphone videography in his discussion with a fellow YouTuber. The takeaway is clear: even with advanced gear at your disposal, the smartphone's accessibility and potential to connect with viewers make it a valuable tool.

While smartphone filming offers versatility, some principles still apply. Stability is key—avoid shaky shots. Maintain focus, and recognize that sound, though significant, might be less relevant due to silent browsing habits. Prioritize captions to engage users.

The once-vital rule of needing external microphones for top-notch audio quality is evolving. Many smartphones now offer impressive audio recording capabilities suitable for short videos. High-quality sound is attainable without extra gear.

Remember, the essence of successful short videos lies in intriguing and connecting with your audience. No matter the camera, the focus should be on fostering engagement and building connections.

As we delve deeper, we'll provide specific gear recommendations for cameras, editing apps, and more. However, the bottom line is clear: success is within your grasp regardless of the equipment you choose.

Join us in the upcoming lessons as we explore equipment nuances and empower you to create impactful short videos that resonate with audiences worldwide.

**Optimal Camera Orientation for Stunning Short Videos**

In this segment, we delve into the world of camera orientation and how it relates to creating captivating short videos. The shift to vertical video is no longer a trend—it's the new norm that's transforming the way we capture and consume content.

Not too long ago, the idea of filming vertically was met with skepticism. However, times have changed drastically. Social media platforms have adapted to the way users interact with content on their mobile devices, leading to the prevalence of vertical video formats.

Previously, creating horizontal videos for widescreen was the standard, but this paradigm has shifted. The majority of viewers now prefer holding their phones upright while scrolling through feeds, making vertical video the optimal choice.

The impact of this shift is far-reaching, with resolution playing a crucial role. Most smartphones default to recording in high definition (HD), specifically 1080 by 1920 pixels. This resolution caters perfectly to the vertical format. Moreover, smartphones and cameras increasingly offer 4K resolution, a significant upgrade from the standard HD.

The benefits of higher resolutions, such as 4K, are profound. It provides the flexibility to film both horizontally and vertically without compromising quality. Additionally, editing footage in 4K offers more creative possibilities.

However, recording in higher resolutions requires ample processing power and storage space. Editing such footage demands a capable computer setup to ensure a seamless workflow.

Despite the advantages of 4K, if your primary focus is on creating shorts, stories, or reels, vertical orientation remains paramount. It offers optimal composition on mobile devices, ensuring that your content is easily digestible and engaging.

For those using cameras, some models feature flip-out screens that facilitate effortless vertical shooting. This feature enables precise framing and composition, enhancing the quality of your content.

Whether you choose to film in standard HD or opt for higher resolutions like 4K, remember that the goal is to build connections with your audience. The orientation you choose should align with the platforms you intend to share your videos on.

As we progress, we'll delve into more aspects of videography, equipping you with the tools and insights needed to produce remarkable short videos that resonate with your audience. Stay tuned for the next lesson!

**Mastering Short Videos with Your Smartphone: Unleash Creativity**

Embrace the power of your pocket-sized wonder—the smartphone—as your key tool to craft remarkable short videos, particularly captivating reels. In this lesson, we're championing the idea that the camera you carry daily is more than capable of creating stunning visual content.

Gone are the days when complicated gear and setups were prerequisites for quality videos. The smartphone offers an array of advantages that facilitate seamless video creation:

1. **Accessibility and Convenience:** Your smartphone is your constant companion. It's always within reach, enabling spontaneous capturing of moments and ideas.

2. **User-Friendly Filming:** The ease of use associated with smartphones ensures you can hit the record button without delay, translating your creative vision into reality effortlessly.

3. **High-Quality Output:** The evolution of smartphone technology has led to impressive video quality improvements. Modern smartphones can capture high-resolution footage that's more than suitable for shorts and stories.

4. **In-App Creation:** Many platforms now offer in-app video creation tools, allowing you to shoot, edit, and share directly from your smartphone. This streamlined process enhances efficiency and speeds up content delivery.

5. **Authenticity and Connection:** The raw, unpolished nature of smartphone-shot videos can forge a stronger connection with your audience. Real-life authenticity resonates with viewers, building trust and engagement.

While smartphones have made significant advancements, there are still some limitations to consider. Challenges such as low light performance and zoom capabilities are areas where smartphones may lag behind dedicated cameras. However, it's worth noting that even these aspects are continually improving.

The allure of creating content that feels genuine, like a heartfelt FaceTime call or a personal message, cannot be understated. This authentic style aligns well with the raw aesthetic popular on various platforms.

It's essential to assess your workflow and requirements:

- **In-App Creation:** If you plan to create content within platforms like Instagram or YouTube, utilizing your smartphone's capabilities for filming and editing is a seamless approach.

- **Editing Platforms:** If you prefer editing on a computer or laptop, transferring files from your smartphone is essential. Options like Bluetooth transfer, airdrop (Apple), and cloud storage services (Google Drive or Dropbox) offer convenient solutions.

- **Camera Filming:** If you're using a camera, SD card transfer or card readers are practical for moving footage to your editing environment.

In conclusion, the key message is clear: Don't allow your choice of equipment to hinder your creative journey. The smartphone's potential for crafting compelling short videos is vast, and the lessons ahead will delve into various aspects of video creation, equipping you with the skills to shine. Stay tuned for more insights and techniques to master the art of short video storytelling!

**Exploring Camera Options Beyond Smartphones: Finding Your Perfect Fit**

Are you ready to delve into the world of non-smartphone camera options for creating captivating videos? In this segment, we'll address the ever-persistent question of "which camera should I buy?" Let's break down some key considerations when choosing a camera for your video content.

**The Universal Truth: Any Camera Will Do**

First things first, dispel the myth that a fancy camera is the ultimate solution to your video production challenges. Whether you own a camera or a smartphone, you have the tools needed to create outstanding videos. Don't let the quest for a "better" camera overshadow your creative journey.

However, there are situations where upgrading might be justified, especially for professionals aiming for features like in-body stabilization, better low-light performance, diverse lens options, or cinematic aesthetics. For the context of this class, focusing on short videos and stories, the camera type matters less than your storytelling prowess.

**The Brand Conundrum: Choosing a Camera Brand**

Asking for a specific camera recommendation is a common query, but the answer remains remarkably consistent. Virtually any brand—Sony, Canon, Nikon, Fujifilm, Panasonic, Olympus, Pentax, and more—offers cameras suitable for video creation.

**Factors to Consider When Selecting a Camera:**

1. **Portability:** Consider the camera's size and whether it fits your need for on-the-go filming. Smaller cameras and lenses are more convenient for constant carrying.

2. **Interchangeable Lenses:** Cameras with interchangeable lenses provide versatility and the ability to achieve higher quality video with various lenses. However, be mindful of lens size and portability.

3. **Connectivity:** Evaluate the camera's wireless transfer options to mobile devices for quick uploading and sharing. This is crucial for those creating content while traveling.

4. **Flip-Out Screen:** A flip-out screen, particularly one that rotates, aids in framing your shots and maintaining focus when filming yourself. This is useful for vlogging and selfie-style videos.

**Camera Recommendations by Budget:**

Here's a simplified breakdown of camera options based on budget categories: pro, intermediate, and budget. Remember that these categories aren't fixed and can change over time as new models emerge. For specific camera models, please refer to the video for an extensive list.

**In Conclusion: It's Your Creativity That Matters**

Ultimately, don't get overwhelmed by camera choices or brand loyalty. Your storytelling skills and creativity will always be the most important elements in video production. Whether you choose a smartphone, a point-and-shoot, an entry-level DSLR, or a more advanced mirrorless camera, your content's impact hinges on your ability to connect with your audience through compelling narratives.

Stay tuned for more insights and techniques to amplify your short video creation journey!

**Mastering Lighting for Your Videos: Illuminate Your Creativity**

Welcome to the realm of lighting, where you can enhance the visual quality of your short videos and stories. While available natural light can certainly suffice, having an understanding of basic lighting principles and a few affordable tools can significantly elevate your content.

**To Light or Not to Light?**

Do you really need artificial lighting for your videos? The answer is contingent on your situation. In most cases, natural light is sufficient and can create great videos indoors or outdoors. However, if you're consistently creating content in a controlled environment like a home studio, investing in lighting might be beneficial.

**Key Lighting Concepts:**

1. **Multiple Lights:** Consider having 2 to 3 lights for your setup. Having separate key, fill, and backlight sources allows for a more cinematic look and better separation from the background.

2. **Three-Point Lighting:** This classic technique involves a key light (main light), fill light (to reduce shadows), and backlight (to add depth and separate the subject from the background).

3. **LED Panels:** LED panels are affordable and versatile options for lighting setups. They provide even lighting and are available in various sizes and power levels.

4. **Soft Boxes:** These are white, semi-transparent filters that spread and soften light. They are commonly used with LED panels to diffuse and create even lighting.

5. **Ring Lights:** Ideal for creators directly addressing the camera, ring lights provide a distinct circular catchlight in the eyes and generally even illumination.

6. **Lighting Kits:** Consider investing in a lighting kit. Popular brands like Drake Cast offer a range of options, from more affordable to mid-range kits.

**Personal Experience: Prioritizing Quality vs. Space**

While popular YouTuber lights like the Aperture 300d are known for their quality, it's essential to consider your space and video style. Opting for high-end lights might not always be necessary. The improvement in video quality might be marginal and unnoticeable to your audience. A more cost-effective LED panel or lighting kit can deliver satisfactory results without breaking the bank.

**Remember: It's About Storytelling**

At the end of the day, your lighting setup should complement your storytelling efforts, not overshadow them. Your audience's engagement and connection with your content hinge on your narrative skills, not the most expensive gear. Whether you choose a simple setup with natural light or opt for budget-friendly lighting options, remember that your creativity and connection with your audience are the true keys to success.

Stay tuned for more insights to enhance your video creation journey!

**Navigating the Editing Realm: Crafting Compelling Shorts and Stories**

Welcome to the editing realm, where you'll transform your raw footage into captivating shorts and stories. Editing is where the magic happens, turning your clips into a coherent narrative that engages your audience. Let's delve into the world of editing and explore some recommended apps to make this process smoother.

**Finding Love in Editing**

Editing may not always seem glamorous, but it's a crucial part of the creative process. If you can embrace it, editing can become a rewarding and empowering skill. Becoming proficient in editing can open doors to a variety of opportunities in the filmmaking industry.

**Choosing the Right Editing App**

Your choice of editing app depends on your device and editing style. Here are some recommendations:

**For Computer/Laptop:**

1. **Adobe Premiere Pro:** This professional-grade application offers extensive features for video editing, motion graphics, and more. While it comes with a subscription cost, its power and flexibility are unmatched.

2. **Final Cut Pro X:** If you're on a Mac, this software offers advanced features, ease of use, and seamless integration with Apple devices.

3. **DaVinci Resolve:** This software has a free version and is great for those starting out. It's powerful and offers professional-grade color correction and editing capabilities.

**For Smartphone/Tablet:**

1. **Apple iMovie:** This basic editing app is available on iPhones and iPads, making it a user-friendly choice for iOS users.

2. **Adobe Premiere Rush:** Designed for mobile devices, it offers a simplified editing experience without compromising on features.

3. **Canva.com:** While primarily known for graphics, Canva also offers a video editing feature with templates for creating shorts and stories.

4. **Quik, InShot, FilmoraGo:** These user-friendly apps provide basic editing tools for quick and easy edits on the go.

**Creating Shorts with Style**

Choose an app that aligns with your skill level and editing needs. If you're just starting out and want a user-friendly option, apps like iMovie or Canva might be your best bet. If you're looking to dive deeper into editing, Adobe Premiere Pro or Final Cut Pro X can offer a more robust experience.

Remember, the goal is to tell a compelling story. Even with basic editing tools, you can create engaging content by trimming clips, adding titles, and using transitions effectively.

**Bringing Your Vision to Life**

Whether you're using a professional editing software or a user-friendly app, the key is to make your story shine. Dive into your footage, experiment with cuts and transitions, and add your unique touch to every video. Editing is the stage where you refine your creation and make it ready for the world to see.

Congratulations on completing the equipment section! You're now equipped with the knowledge to start crafting your shorts and stories. Stay tuned for the upcoming lessons where we'll dive into the exciting world of planning and creating your videos. Keep your creative juices flowing and get ready to unleash your storytelling potential!

In this video, you'll see the equipment I use on a day-to-day basis creating content. You'll also see that it's possible to create great content without any extra or specialist equipment at all, you probably already have enough to start right now.

Here are a few things we'll look at in this lesson:

• My camera equipment

• My audio equipment

• My lighting set up

  
  

You'll also learn:

• Using what you have access to is enough, there are hacks around not having the best equipment, cameras or lighting

• Embracing a video style that suits your ability to create content is key

• Use the more amateur feel of content creation to actually engage an audience more and create a closer connection with your viewers

  
  

We hope you enjoy this lesson!

In this video, we'll deep-dive into the purpose of our videos. It may not be something you have thought of before but, it will dictate everything from the style of your videos, video content and achieving targeted results.

Here are a few things we'll look at in this lesson:

• Understand the purpose of your videos from an outcome point of view

• Work out where our desired audience is located (and so how to target them)

• Work out who your desired audience is (and so how to target them)

  
  

You'll also see how we work this out for our own channel we have created:

• How we decide our desired audience based on the results we want to achieve from our videos

• Plan, through style and delivery how we will target this audience

• What our videos will include to make sure we are on-brand to target our audience with results in mind

  
  

We hope you enjoy this lesson!

In this video, you'll learn how to research what others in your niche are doing.

It's so important that you are familiar with what is and is not working in your niche. Researching and discovering trends or videos that worked and what didn't work will save you months or trail and error discovering what will help grow your channel, brand and appeal to your target audience.

Here are a few things we'll look at in this lesson:

• How to find successful videos others in your niche are creating

• Develop a list of potential videos to create based on our findings

• Understand now titles (whilst still important) are less so with shorts than other video formats and how your video content and opening few seconds are key

  
  

You'll see how we transfer these finding to our own channel:

• What exactly should our channel contain to appeal to our audience

• What topics should we create videos about?

• What should our content look like to appeal to our target audience

You will then be able to transfer these same skills to research your own niche and channel and understand fully what you should be creating about, how your videos should look, what they should include and more.

We hope you enjoy this lesson!

In this video, you'll learn about expectations and growth. How fast can your channel grow? Does it really matter (depending on your desired outcome) and what style is best suited for growth (either mass or more targeted)?

Here are a couple of things we'll look at in this lesson:

• Understand if growth is important (based on your desired outcome and purpose)

• What can you do to grow faster

  
  

You'll also see:

• How fast my own channel grew

• What the purpose of my channel was

• How I achieved these results so you can too

  
  

We hope you enjoy this lesson!

In this video, you'll learn about repurposing your content. Should and can you create one piece of content to use across multiple social media platforms and what are the benefits of this?

Here are a few things we'll look at in this lesson:

• Should you really be repurposing your content?

• See how you can create one piece of content and use this for maximum exposure across different social medias

• See how to create content that ensures it can be repurposed

• Tips to make sure you are creating content that appeals and works across platforms

  
  

You'll also see:

• How I used these ideas for planning my own content

• What i'll make sure I include in my videos (with repurposing in mind)

  
  

We hope you enjoy this lesson!

Learn to enhance your Instagram and YouTube stories with this video lesson on improving content strategy. Gain insights into successful strategies employed by famous photographers and content creators. Discover how to connect with your audience, drive engagement, and boost visibility.

The lesson delves into researching niche-specific trends, leveraging behind-the-scenes content, and sharing user-generated posts. Analyze real-life examples from photographers like Chris Birchard, Manfred Bowman, and Peter MacKinnon to grasp diverse approaches.

The tutorial emphasizes consistency in posting stories and adapting them for different platforms. Instagram stories last for 24 hours, while YouTube stories remain for seven days. Observe the art of showcasing posts with engaging graphics, cleverly hiding images, and teasing new content.

Explore the value of resharing content from other creators and leveraging current societal trends. By expanding your focus beyond your niche, you create a relatable, engaging presence. Witness the power of sharing personal viewpoints and opinions alongside your professional content.

The tutorial highlights photographers who use stories to redirect traffic to their main platforms. Learn to skillfully guide followers to YouTube videos, prints, or other content that drives engagement. Discover techniques to merge posts and stories for cohesive storytelling across platforms.

In conclusion, this video lesson guides you through strategies to optimize your Instagram and YouTube stories. From behind-the-scenes glimpses to resharing user content and linking platforms effectively, the lesson empowers you to create compelling, engaging content and strengthen your online presence. Begin implementing these strategies to enhance your storytelling and foster deeper connections with your audience.

In this video we'll explain the production section of this course.

Perhaps the most anticipated section, you will:

• Watch us plan our videos first hand

• See us filming and creating our videos

• See how we edit these videos

You'll also learn:

• How to upload these step-by-step to each platform

• How to add extra features inside different apps on upload (and why you might not want to)

• See our final videos and how we implemented everything from research, planning and development into production

We hope you enjoy this lesson!

In this video, you'll learn about repurposing your content. Should and can you create one piece of content to use across multiple social media platforms and what are the benefits of this?

Here are a few things we'll look at in this lesson:

• Why use shorts/reels?

• Are they best for growth, earning revenue and brand awareness?

• What do the most successful shorts look like?

  
  

You'll also see:

• How I used these ideas for planning my own content

• What i'll make sure I include in my videos

• Transfer these same ideas to your own content

We hope you enjoy this lesson!

Learn how to leverage the power of stories on social media platforms like Instagram with our video lesson. If you're eager to understand the role of stories and their benefits, this is for you. Stories are a dynamic way to connect with your audience, setting them apart from evergreen content like reels. Reels stay searchable, while stories are typically visible for just one to seven days and offer an exclusive peek into your world.

Unlike reels, which cater to a broader audience, stories primarily engage your existing followers. Through a blend of videos, photos, and graphics, you can craft interactive and clickable content that drives engagement. Stories are perfect for casual updates, interactions, and driving traffic to your other content. Utilize features like polls, questions, and location tags to make your stories stand out.

In this course, you'll discover how to build a sequence of stories that weave together an overarching narrative. You'll witness practical applications, like promoting challenges and engaging with your community. With the evolution of social media, stories remain essential for building that one-to-one connection, converting followers into devoted fans.

We delve into the specifics, from image-based scenes to video clips, tailoring content to each platform's requirements. Though limitations on story duration may vary (currently around 60 seconds on many platforms), their impact remains invaluable. We'll equip you with the skills to construct compelling stories, ensuring your audience is captivated.

As the future unfolds, rest assured stories will remain an integral component of social media strategies. They offer the unique opportunity to go beyond curated content, sharing behind-the-scenes moments and fostering genuine connections. Stories' versatility ensures they'll continue to evolve, enhancing your ability to communicate authentically with your audience.

Ready to enhance your social media presence? Join us as we explore the art of crafting impactful stories. Let's transform your engagement and create lasting connections with your followers. Get ready to implement these techniques in the upcoming sections, starting with our focus on the street food brand. Let's dive in!

In this video we'll explain the production section of this course.

Perhaps the most anticipated section, you will:

• Watch us plan our videos first hand

• See us filming and creating our videos

• See how we edit these videos

You'll also learn:

• How to upload these step-by-step to each platform

• How to add extra features inside different apps on upload (and why you might not want to)

• See our final videos and how we implemented everything from research, planning and development into production

We hope you enjoy this lesson!

In this video, you'll learn how we plan our short/reel based on our prior research we covered during this course.

Here are a few things we'll look at in this lesson:

• Using our research to plan a video

• Ensure all features we decided in planning and research are present in our video with our target audience and purpose in mind

• Plan a second-by-second structure of our video to help us visualize and execute when we go to film in the next lecture

  
  

You'll also learn:

• How you can use your own research to turn this into a video idea and plan

• How you can structure a 1 minute short in to bite-size sections to aid with video production

  
  

We hope you enjoy this lesson!

In this video, you'll see us out on location creating our video we have panned for you to follow along and see exactly how we film and create this.

Here are a few things we'll look at in this lesson:

• How we create a shot list/script to go out and film

• What equipment we use

• The step by step filming process

• How we follow our plan and script to film our video and ensure no shots are missed

  
  

You'll also see how:

• We don't shoot our video in linear order

• Explain our thinking behind every shot we film and what's needed

• How we are able to grab shots as the situation allows (because we have a script) as opposed to filming in order

  
  

We hope you enjoy this lesson!

In this video, you'll learn how we edit our video. You'll watch as we systematically place down our edit to make sure we are creating the video we intended with the desired style, and to fit the time limits of our chosen platform.

Here are a few things we'll look at in this lesson:

• Organizing your edit

• Laying down a first draft

• Making the edit fit our time limitations

  
  

You'll also learn how to:

• How to record a voiceover

• How to find and add music

• How, where and why we add text and graphics to screen

• How to cut and add music to create tension and humor in your videos

  
  

We hope you enjoy this lesson!

Watch the full, uninterrupted final short/reel to see what we created based on our research, target audience, style, brand and purpose.

In this video, you'll learn how to upload this short to YouTube

Here are a few things we'll look at in this lesson:

• How to upload this video using your phone

• Different features in app (text, music, filters etc)

• Titling and uploading

Follow along step-by-step.

We hope you enjoy this lesson!

In this video, you'll learn how to upload this reel to Instagram.

Here are a few things we'll look at in this lesson:

• How to upload this video using your phone

• Different features in app (text, music, filters etc)

• Titling and uploading

Follow along step-by-step.

We hope you enjoy this lesson!

In this video, you'll learn how to upload this reel to Facebook.

Here are a few things we'll look at in this lesson:

• How to upload this video using your phone

• Different features in app (text, music, filters etc)

• Titling and uploading

Follow along step-by-step.

We hope you enjoy this lesson!

In this video, you'll learn how to upload this video to Tik Tok

Here are a few things we'll look at in this lesson:

• How to upload this video using your phone

• Different features in app (text, music, filters etc)

• Titling and uploading

Follow along step-by-step.

We hope you enjoy this lesson!

Unlock the potential of social media narratives through our enlightening video lesson. If you're keen to grasp the significance of stories and their advantages, you're in the right place. Stories provide a vibrant means to engage your audience, setting them apart from evergreen content like reels. While reels are consistently searchable, stories have a lifespan of one to seven days, offering an exclusive glimpse into your world.

Unlike reels that cater to a broader audience, stories are designed to captivate your existing followers. We'll guide you in concocting an enticing blend of videos, images, and graphics, crafting interactive and clickable content that fuels engagement. Stories are a versatile tool for delivering casual updates, fostering interactions, and channeling traffic to your other content. Elevate your stories with polls, questions, and location tags to make them truly standout.

Throughout this course, you'll unravel the art of weaving a sequence of stories into a compelling narrative. Expect to encounter real-world applications, including promoting challenges and fostering a sense of community engagement. In the dynamic landscape of social media, stories remain pivotal in forging one-on-one connections, transforming passive followers into dedicated enthusiasts.

Dive into the intricacies, from image-centric scenes to video snippets, all tailored to meet specific platform requisites. While story durations may vary (currently around 60 seconds on various platforms), their influence remains immeasurable. We'll equip you with the tools to construct narratives that captivate your audience, ensuring their undivided attention.

The future holds a secure place for stories within the realm of social media strategies. They provide a distinctive avenue for transcending curated content, sharing behind-the-scenes moments, and nurturing genuine connections. Stories' adaptability ensures they'll persistently evolve, amplifying your ability to communicate candidly with your audience.

Ready to elevate your social media presence? Embark on this journey as we delve into the craft of sculpting impactful stories. Let's revolutionize your engagement strategies and foster enduring bonds with your followers. Prepare to put these techniques into action, commencing with our focus on the street food brand. Let's dive right in!

Welcome to the instructional video for "Creating Our Stories."

As a refresher, I'll be documenting a series of stories centered around my street taco adventure. To organize this endeavor, I've utilized Google Docs due to its accessibility across various devices. This helps me outline my objectives beforehand.

However, flexibility remains key. I'm open to adjustments in capturing content, whether more or less, as we progress through this process. The initial structure involves building curiosity, maintaining audience engagement, and concluding with a call to action—linking to our LA Street Taco guide.

Understand that you can tailor your stories for cross-platform use. While many platforms offer in-app story creation, I'll show you how to capture images, design text aesthetics, and incorporate interactive elements. In subsequent sections, I'll demonstrate these processes using specific apps.

Our aim is platform agnosticism, enabling your content to be repurposed across various platforms. I'll capture photos and videos that can be later adapted for each platform. Movie magic comes into play—capturing content and posting it with a strategic delay to ensure coherence and purpose.

For spontaneous moments, direct posting is valid, but for this series, it's wise to curate the content for an organized, polished outcome. Timing, order, and structure are vital in constructing impactful stories.

Now, let's dive into the recorded content. Embracing vulnerability and authenticity, I started with a video of waking up, discussing my plan for the day's street taco quest. This direct engagement builds a personal connection.

For visual consistency, maintaining negative space for text placement is crucial. To encourage engagement, I've included a poll asking if followers like street tacos, with the intention of incorporating background visuals later.

Transitioning into capturing the actual experience, I blend videos and images to convey the ambiance and excitement. While my initial raw captures might seem less vibrant due to post-processing, platforms can enhance their presentation.

Remember, using your face in videos sparks engagement, drawing viewers in. Emotion-evoking shots add a personal touch. Candid clips where I order and interact with workers portray an authentic experience.

Consider diverse angles and close-ups of the food-making process, showcasing textures and details. Quality photos can be taken on smartphones, paralleling dedicated cameras.

As the content narrative evolves, be mindful of storytelling elements. Behind-the-scenes shots of food preparation contribute to the authenticity of your story. The portrayal of the meal's journey—bringing it home, plating, eating—conveys a satisfying story arc.

Incorporating portrait mode on smartphones can yield professional-looking depth of field. This emphasizes your content's quality over the need for expensive equipment.

Incorporate humor and relatable experiences. For instance, capturing moments of enjoying food, along with humorous close-ups, adds a touch of humanity to your content.

Finally, the story's conclusion should feel satisfying, like a mission accomplished. You can individualize the stories or merge them using editing tools like Premiere Pro or mobile apps.

In the next video, we'll explore the editing process. This will involve selecting the best content, arranging it coherently, and enhancing its visual appeal.

Thank you for watching, and I'll see you in the upcoming video tutorial.

This video lesson is an in-depth guide to editing content using Canva, a freely available web-based graphic design tool. The lesson covers the entire process, starting from organizing and selecting content to utilizing Canva for editing story content that can be repurposed across various platforms.

The instructor emphasizes the importance of engagement and optimization for different social media apps such as TikTok, Instagram, and YouTube. While some interactive features like polls and questions must be managed within the specific apps, the lesson focuses on optimizing the core story content using Canva.

The instructor's workflow involves:

1. Organizing and Selecting Content: They demonstrate how to organize content from different devices and folders for efficient editing.

2. Editing Video Clips: The instructor shows how to trim video clips using QuickTime on a Mac to enhance engagement and maintain viewer interest.

3. Utilizing Canva: The main focus of the lesson is using Canva for editing. The instructor walks through the process of editing video clips, adjusting the length, and improving overall visual appeal. They highlight the significance of engagement and explain techniques to achieve it, such as combining videos and photos into one short clip.

4. Story Creation: The lesson delves into story creation by showcasing specific steps for each piece of content. They emphasize the importance of visuals, captions, and engagement strategies.

5. Optimization for Different Platforms: The instructor addresses the nuances of different platforms and how to optimize edited content for each, ensuring maximum reach and impact.

The lesson is geared towards students who are interested in enhancing their editing skills using Canva and other AI tools for creating engaging and impactful content. Whether you're a beginner or looking to refine your editing techniques, this lesson provides practical insights and step-by-step guidance to elevate your content creation process. It's a valuable resource for anyone looking to make their content stand out in the digital landscape.

Welcome to this video lesson on using Canva.com for creating engaging social media content! If you're new to Canva, it's a versatile web-based tool with various templates and design options. Whether you're on your phone or laptop, you can easily create stunning visuals.

In this lesson, we'll focus on crafting captivating Instagram Stories. These brief, ephemeral content pieces are a fantastic way to connect with your audience and enhance your brand. Canva offers a wide array of templates, even for those on the free version.

To get started, choose a template that resonates with your style or goals. While some templates are available for free, others might require a Pro subscription. Don't worry – Canva's paid features can be well worth the investment, especially for businesses.

Once you've selected a template, customize it by adding your content. Canva supports various elements like text, graphics, stickers, and images. You can even upload your media, making your Stories unique and tailored to your brand.

Keep in mind that visual quality is essential, but don't spend too much time on minor details – Stories are ephemeral and meant to engage your audience briefly. Enhance your visuals, apply filters, adjust colors, and even add your logo to reinforce your brand identity.

Remember, the primary goal of your Stories is engagement. Encourage your viewers to interact by adding features like polls, questions, or comments. With Canva's easy-to-use interface, you can create Stories that stand out and prompt your audience to take action.

Once your Stories are ready, preview them to ensure they look and feel as intended. Afterward, download them as either images or videos, depending on the features you've incorporated. Then, you're all set to upload them to your preferred social media platform and start captivating your audience with engaging Stories that reflect your brand's personality and message.

Explore Canva's creative tools, experiment with different designs, and watch your engagement soar as you create captivating Stories that leave a lasting impression on your audience.

"Welcome to this video lesson on crafting engaging visual stories using Canva and other platforms! In this tutorial, we'll dive into the art of storytelling through a sequence of captivating images and videos. Starting with the final design of our stories, we'll explore how to play them seamlessly on Canva, providing you with a stunning visual journey.

As we delve into the content, you'll discover a play button that lets you preview each story effortlessly. This enables you to witness the progression of the narrative and understand the techniques employed. From the initial dream of Mexican street tacos to the exciting quest for those delicious treats, you'll witness the story's development.

The sequence is carefully curated to create an arc, building anticipation and engagement throughout. Techniques from the world of filmmaking, such as maintaining camera movement continuity, are expertly applied to enhance transitions between shots.

Animated elements, like flames and stickers, add a dynamic touch, maintaining a continuous flow while still emphasizing key moments. Strategic placement of the Street Food Channel logo ensures brand recognition and quality assurance for viewers.

Further, you'll witness the synergy of text and visuals, as well as innovative approaches like embedding a story within a story. A behind-the-scenes glimpse showcases the process behind crafting these compelling narratives.

Don't miss the bonus content, where you'll be guided through editing templates to create professional stories that stand out. Additionally, learn how to add interactive links within your stories, enhancing viewer engagement.

While Canva remains a powerful platform for creating visual stories, you'll also discover techniques for adapting to other platforms like Instagram. Tips for maximizing the impact of your stories, such as combining videos for a higher quality output, are shared to elevate your storytelling skills.

So, if you're eager to master the art of visual storytelling using AI tools like Canva, you're in the right place. By the end of this video, you'll be equipped with the knowledge to craft captivating stories that resonate with your audience. Get ready to transform your storytelling game and captivate viewers like never before. We're excited to take you on this creative journey. Enjoy the video!"

"Unlocking the Power of Templates: A Quick Bonus Tutorial

Welcome to this informative bonus video where we'll explore the magic of template editing. In just a few minutes, you'll learn how to tailor pre-designed templates to your unique content, all while creating a cohesive and captivating visual story.

In this example, we're using a stunning street food template, discovered by a simple search for 'food'. This template features engaging visuals, making it an ideal starting point. However, we'll be customizing it to match our content.

First, effortlessly drag and drop your desired photo into the designated spot. Resize and adjust to ensure optimal placement. In our case, we're replacing the template's image with a mouthwatering snapshot of Mexican street tacos. Already, the story is coming to life.

For your text, creatively leverage the template's pre-existing wording. We're changing 'Free Guide' to 'Download a Free Guide'. Tweak the font, size, and color to echo your brand's identity.

Background colors play a significant role in enhancing the story's appeal. By matching colors to our logo, we achieve a consistent and professional look.

Do you want to include interactive links within your story? Easy. Integrate an arrow element, pointing to the future location of the link. This step adds an element of interactivity, even if the app you're using doesn't support clickable links.

Customizing templates is a breeze, and this video demonstrates how straightforward the process can be. The Street Food Channel template quickly evolved into a personalized and visually enticing story, tailored to our needs.

To access templates, simply browse through categories or search for specific topics like 'free guide'. The wide range of templates available ensures you'll find the perfect match for your content.

Now, armed with the knowledge of customizing templates, you're ready to create engaging visual stories that resonate with your audience. Empower your storytelling prowess and elevate your content using this valuable technique. Thank you for watching, and remember – your creativity knows no bounds!"

"Maximizing Your Content: Transforming Stories into Videos

Welcome to another valuable bonus tip that will skyrocket your content game. Did you know you can effortlessly transform your stories into captivating videos? Whether you're using Canva, Premiere Pro, or your preferred app, the process is streamlined and effective.

For instance, let's explore Canva.com. Say you've created a series of engaging stories, each showcasing your unique content. Instead of downloading them individually, you can compile them into a cohesive video. Just select all the pages within Canva, and voilà – your complete video is ready for the world.

Remember, most platforms favor short videos of 60 seconds or less. While this can change, it's a solid guideline for now. By packaging your stories into a video, you're poised to conquer platforms like Instagram Reels or similar short-form content hubs.

The beauty of repurposing content lies in its ease and efficiency. With a single download, you can share your story as a real, a short, or even a standalone video. Our mission is to simplify your content creation journey, making it adaptable and accessible across platforms.

However, remember that repurposing doesn't necessarily mean an identical copy-paste approach. Stories and reels have distinct purposes. While stories may feature interactive elements, reels don't support them. So, be prepared to tweak your content for the best fit.

With Canva, you can download your compilation as an MP4 video, ready for upload. This strategy not only saves you time but also expands your content's reach and potential impact.

When crafting stories, consider their future possibilities. Could your well-crafted series evolve into a captivating reel? By keeping this in mind from the outset, you'll unlock the power of content versatility.

Thank you for tuning in to this enlightening tip. As you venture forth, remember that every piece of content has the potential to become a dynamic video, destined to captivate your audience. See you in the next video, where we'll continue to empower your content creation journey."

"Uploading Your Stories to the World: A Comprehensive Guide

Greetings, content creators! Now it's time to unleash your stories into the digital realm and captivate your audience. Get ready for an in-depth walkthrough on how to upload your stories to Instagram and more.

First things first, make sure you have all your meticulously crafted stories downloaded and organized in your photo app. With that squared away, let's dive into the process on Instagram.

1. **Instagram Upload:**

   - Open the Instagram app.

   - Click the plus button in the top right and select "Story."

   - Instagram asks if you want to create. Since you've already got your stories ready, tap the button in the bottom left with all the photos and videos.

   - Select all your stories in order by tapping the "Select multiple" button in the top right.

   - Go through each story, adding text, stickers, and more. Customize as needed.

   - Don't forget to add stickers like location tags, mentions, and interactive elements.

   - Add captions by using the captions sticker.

   - Adjust settings like sound, color, and style.

   - Once done, click the next arrow button.

   - You can publish directly to your Facebook story as well. (Recommended to cross-publish from Instagram.)

2. **Stats and Analysis:**

   - Once your story is up, check out who has viewed and liked it.

   - Examine the stats, such as reach, impressions, shares, etc.

   - Use these stats to refine your content strategy and improve engagement.

   - Monitor the drop-off rate between stories to gauge audience engagement.

3. **Timing and Scheduling:**

   - Consider the timing of your story uploads for better engagement.

   - Apps like Later.com allow you to schedule Instagram story posts in advance.

   - Scheduling tools save time and maintain a consistent posting schedule.

4. **Repurposing:**

   - Optimize your content by downloading your Instagram story from the app.

   - Use this video file to upload to other platforms like YouTube, TikTok, etc.

5. **Suggested Tool: Later.com:**

   - Schedule both regular posts and stories in advance.

   - Automate posting and maintain a consistent presence.

   - Useful for managing multiple platforms efficiently.

By following these steps, you can ensure that your stories are not only engaging but also reach a wider audience across multiple platforms. Remember, analyzing your stats and being flexible with your content strategy will help you fine-tune your approach for maximum impact.

Stay tuned for our next video, where we'll explore how to upload your stories to different platforms like Facebook, YouTube, and TikTok. Until then, keep crafting your captivating stories and connecting with your audience!"

"Uploading Stories to Facebook: A Comprehensive Guide

Welcome to another tutorial! This time, we'll learn how to upload your stories to Facebook using the mobile app. Get ready to share your captivating content with your friends and followers on this platform.

**Steps to Upload Stories on Facebook:**

1. **Use the Mobile App:**

   - Ensure you have the Facebook mobile app.

   - This process works for personal profiles and business pages.

2. **Access Story Creation:**

   - On your Facebook page, tap the plus button in the top right corner.

   - Select "Story."

3. **Select Multiple Photos/Videos:**

   - Choose the "Select Multiple" option.

   - Pick your stories in order from your camera roll.

4. **Edit Stories:**

   - For each story, you can add stickers, text, sound, music, and more.

   - Use the edit button to customize your stories.

   - You can also trim videos if needed.

5. **Interactive Elements:**

   - Add interactive elements like polls, questions, and more.

   - Engage your audience and encourage participation.

6. **Adding Links:**

   - Business Profiles: You can add clickable links directly.

   - Personal Profiles: You can mention the URL and use cues like "Swipe Up."

   - Note: Facebook features might change over time.

7. **Facebook Business Profile:**

   - Business profiles offer more features for stories, including captions, enhanced options, and links.

8. **Posting Your Story:**

   - Once your story is ready, tap the "Share to Story" button.

Remember, Facebook's features can evolve, so be prepared for changes in options and functionality. If you have a business account, you'll likely have more advanced features like direct link insertion. If not, consider creating a business account to enhance your story capabilities.

Stay tuned for our next video, where we'll delve into how to upload your stories to platforms like YouTube and TikTok. Until then, keep telling your stories and connecting with your audience on Facebook!"

"Creating Engaging YouTube Stories: A Step-by-Step Guide

Hello and welcome to another informative tutorial! Today, we're diving into the exciting world of YouTube Stories. These short, engaging snippets are a fantastic way to connect with your audience on this popular platform. Let's get started on how to create captivating stories that leave a lasting impact.

**How to Upload Stories on YouTube:**

1. **Access the Regular YouTube App:**

   - Open the standard YouTube app on your device (not the YouTube Studio app).

2. **Initiate Story Creation:**

   - Tap the plus button at the bottom to begin content creation.

3. **Choose "Add to Your Story":**

   - Select "Add to Your Story" from the bottom or the second-to-bottom options.

4. **Record a Video or Take a Photo:**

   - To record a video, press and hold the middle button.

   - For a photo, tap once.

   - Experiment with filters for added flair.

5. **Upload Existing Media:**

   - Tap the button on the bottom left to access your photos.

   - Choose the media you want to add to your story.

6. **Customize Your Content:**

   - You can use filters, add text, adjust styles, change text size, and more.

   - Remove added elements by dragging them to the trash can.

7. **Interactive Elements:**

   - Include stickers for location, tags, and other creators.

   - You can also add a video sticker that directs viewers to other content.

8. **Posting Your Story:**

   - Once your story is ready, click the "Post" button.

9. **Trim Videos:**

   - You can trim videos within the app.

   - Adjust the in and out points to make your video concise and engaging.

10. **Consider Your Call to Action:**

    - Since clickable links aren't available, craft a clear call to action.

    - You can include a URL, promote videos, or encourage engagement.

11. **Drive Engagement and Algorithm Favor:**

    - Stories help drive engagement with your channel.

    - Link your stories to your full videos, shorts, and reels.

Remember that the landscape of social media platforms can change rapidly, so stay tuned for updates and new features. YouTube Stories are an excellent tool for showcasing your content and fostering deeper connections with your audience.

Thank you for joining this tutorial! If you have any questions or suggestions, feel free to let us know. Have a fantastic time creating YouTube Stories, and we'll catch you in the next video!"

"Mastering TikTok Stories: A Comprehensive Guide

Welcome, fellow creators, to this tutorial on adding captivating stories to your TikTok profile. Stories are an excellent way to engage with your audience and showcase your creativity. Let's jump right in and learn how to create eye-catching TikTok stories step by step.

**Uploading Stories on TikTok:**

1. **Open TikTok App:**

   - Launch the TikTok app on your device.

2. **Access Story Creation:**

   - Tap the plus button at the bottom of the screen.

3. **Choose "Upload":**

   - Click the "Upload" button to add existing content.

4. **Upload Media Individually:**

   - To maintain individual stories, don't select multiple clips at once.

5. **Edit Your Content:**

   - Once selected, your media will appear on the right side.

   - Use the trimming options for precise edits.

   - Add text, stickers, mentions, tags, hashtags, questions, and auto captions.

   - Make your content engaging and interactive.

6. **Utilize Stickers and Elements:**

   - Enhance your stories with various stickers, including polls and auto captions.

   - Keep in mind that clickable links are not supported in TikTok stories.

7. **Save and Customize:**

   - Apply adjustments and save your modifications.

8. **Post to Your Story:**

   - Instead of clicking "Next," select "Your Story" to post your story.

9. **Consider Call to Action:**

   - Since clickable links are not available, consider using text to guide users to your desired action.

   - Mention visiting your profile link or using keywords in your story.

10. **Building Engagement:**

    - Stories are a powerful tool for building engagement.

    - Encourage interactions, such as polls and questions.

    - Guide users to your profile for more content.

11. **Profile Link:**

    - Remember that you can add a link to your profile for users to explore your content.

Remember that TikTok focuses on keeping users engaged within the platform. While clickable links are unavailable in stories, you can direct users to your profile link for further exploration. Craft engaging content that resonates with your audience and aligns with your overall content strategy.

Thank you for joining us in this tutorial! Should you have any queries or need further assistance, feel free to reach out. Enjoy creating captivating TikTok stories, and we look forward to seeing your creative endeavors!"