Taking The Fear Out Of Corporate Fundraising
When done well, corporate fundraising has the potential to be one of the most lucrative and cost-effective sources of income for your organization.
If you’re a full-time corporate fundraiser or if it’s just a part of your fundraising role in a non-profit, this best-selling course will cover step-by-step what you need to do to improve your corporate fundraising and increase your donations from companies and businesses in the private sector. Even if you’re an individual who is running a crowdfunder or Kickstarter or GoFundMe or any kind of personal fundraising, this course will guide you through the process of finding corporate donors and getting them to give.
Learn to love Corporate Fundraising…and do it well.
In this course you’ll be learning about the cycle of corporate fundraising, from identifying potential partners and building relationships to asking for support. We’ll also look at how to maintain and maximise relationships with company partners through good stewardship and donor care.
You’ll gain a better understanding of Corporate Social Responsibility (CSR) and understand a company’s objectives and goals, and how you can convert them to money for your organization.
Beginner or experienced – this corporate fundraising course will help you. Think of it as a Corporate Fundraising 101, while developing advanced skills that bring your fundraising from companies to the next level.
Buy now (with a 30-Day Money-Back Guarantee) and see why this course is a Best Seller…Follow the steps in this course and you will raise more money!
The Corporate Fundraising Funnel
STAGE 1A. Research & Identification - Ever Increasing Circles
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What Are A Company's Objectives?The biggest mistake I see in Corporate Fundraising is organizations not taking the time to consider what a company's objectives are. We shouldn't just assume a company might want to support us because what we do is so great! (There are hundreds of thousands of organizations who also think they're great).
Instead, let's get in to the mindset of trying to discover and understand what a specific company's objectives are. Our job then as fundraisers is to try and fulfil those objectives for the company so that they want to partner with us.
A company and a contact's objectives usually fall in to one or more of the following categories:
- Marketing
Increasing awareness of their brand. Winning new business and building their customer base. Increasing customer retention and selling more! - Staff Engagement
Attracting, retaining and maintaining a happy workforce. A company wants their staff to be proud to work there and feel they're working for a 'good' company. Distract their staff from their crappy jobs. - Tax Relief & Financial benefits
Depending on the country and company structure there may be financial incentives for a private company to give away money. - Ethics
Behaving more ethically (or at least appearing to behave more ethically) a company can improve its reputation and bargaining power with stakeholders, investors, the government, etc. - Feel-Good Factor
It feels good to give, and making the decision to give away money on behalf of your company makes people happy.
- Marketing
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An Overview of the Corporate Fundraising Funnel
STAGE 1B. Research & Identification - Learning About A Company
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Your Network: Ever Increasing Circles
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Circles: Your Personal Network
The easiest companies to start approaching I could to be those you already have a close, personal contact in. They might be friends or family, your past employer, neighbours...really anyone that knows you and trusts you. If you're comfortable talking to them about what you're trying to achieve then these are great people to make that introduction in to a company decision maker.
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Circles: Your Staff & Board
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Circles: Suppliers & Service Users
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Circles: Mailing List Subscribers
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Circles: Local Businesses
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Circles: Relevant Areas of Work
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Facebook
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Networking Events - How To Handle Them
STAGE 2. Cultivation
STAGE 3. Solicitation
STAGE 4. Stewardship
BONUS: Cheeky Tips & Tricks!
Next Steps & Conclusion
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