The Digital Advertising Masterclass 2024
Let’s Build a Successful Digital Advertising Strategy Together, Step by Step!
In The Digital Advertising Masterclass you’ll learn to create effective ads for your business & career to grow, on the 8 biggest platforms online.
— You’ll learn step by step how to create ads that people will click, we’ll talk phycology behind “what makes people click”. Whether your goal is to get more traffic to a website, get more leads for a business or more sales – this course is for you!
This is a 100 % Practical Course – Get Ready For Real-Time Hands-On Experience From The First Lecture!
— After This Course, You’ll Be Able To
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Work as a successful Digital Advertising Freelancer.
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Get Hired as a Digital Advertising Expert.
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Grow Your Business & Career.
— What You Will Master Inside This Course
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Facebook Ads
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Google Ads (Former Google AdWords)
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Sales Psychology
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Facebook Ads
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YouTube Ads
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Instagram Ads
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Pinterest Ads
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Linkedin Ads
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Twitter Ads
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Quora Ads
The Course includes Articles, Templates & Tools That’ll Optimize Your Digital Advertising!
The majority of the tools in this Course are for FREE and will give you instant results. The paid tools are only the very BEST.
Who Is The Target Audience?
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People Wanting to Become a Top Freelancer.
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Website Owners Who Want to Increase Web Traffic, Conversions, and Sales.
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Business Owners Who Want to Use Digital Advertising to Grow their Business.
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Anyone Who Wants to Master Digital Advertising.
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Anyone Struggling to Get Traffic and Sales.
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If You’re New In Business & Want to Advertise Effectively.
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Anyone Looking to Start a Career in The Digital Advertising Space.
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Anyone Who Wants to Build a Brand and a Fan Base Using Advertising.
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Someone with a job who wants to create their own business on the side.
See You Inside The Digital Advertising Masterclass course!
Love
Robin & Jesper
Facebook Ads
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1
What Is Digital AdvertisingIn this lecture, we'll learn what Digital Advertising is and understand the power behind it to grow our business.
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2
Why Digital Advertising Works
In this lecture, we'll learn why Digital Advertising works.
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3
Facebook Ads vs Google Ads
In this lecture, we'll learn the differences between the 2 biggest advertising company's Facebook & Google.
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4
How To Get Attention On Social Media
In this lecture, we'll learn how we can get attention with our ads on Social Media.
Google Ads
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5
Facebook Ads Explained
In this lecture you'll learn the strategy we'll be using for your Facebook ads.
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6
Getting Started
In this lecture you'll learn how to build the foundation of your Facebook advertising, with things such as a meta business suite, an a Facebook page and an ads account.
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7
Campaign Setup
In this lecture you'll learn how to set up your first campaign.
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8
Ads Structure
In this lecture you'll learn how the ads are structured in Facebook.
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9
Advantage Campaign Budget
In this lecture you'll learn what the Advantage Campaign Budget is, previously known as Campaign Budget Optimisation (CBO). It's the foundation that this 3:2:2 strategy is built on.
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10
Ad Campaign Setup -
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Install Meta Pixel
In this lecture you'll learn how to install the meta pixel to drastically improve the accuracy of your ads and have it optimized for conversions.
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12
Optimisation & Delivery
In this lecture you'll learn how to set the optimisation of your ads.
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13
Audience
In this lecture you'll learn how to use Broad Targeting.
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14
Placements
In this lecture you'll learn about the different available placements.
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15
Ad Set Setup
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16
Create DCT Ad
In this lecture you'll learn how to create your first Dynamic Creative Testing (DCT) ad.
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17
Verify Instagram Account
In this lecture you'll learn how to verify your instagram account to unlock additional ad placements.
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18
Add 2 Primary Texts + Headlines
In this lecture you'll learn how to model successful competitor's ads.
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19
Review & Publish
In this lecture you'll learn how to preview your ads before publishing.
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20
Ad Creative Setup
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21
Important Stats
In this lecture you'll learn how to find winning ads and filter them from the bad ones.
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22
Extract Winning Ads
In this lecture you'll learn how to extract the winning ad creative into the winner's ad set.
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23
DCT with Winners
In this lecture you'll learn how the Winner's ad set works.
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24
Winning Ads
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25
Strategies Overview
In this lecture you'll get an overview of the upcoming ad creative strategies.
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26
Problem & Solution
In this lecture you'll learn how to use the Problem & Solution ad strategy.
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27
Them VS Us
In this lecture you'll learn how to use the Them VS Us ad strategy.
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28
Statistics
In this lecture you'll learn how to use the Statistics ad strategy.
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29
Testimonials
In this lecture you'll learn how to use the Testimonials ad strategy.
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30
Features Point-Out
In this lecture you'll learn how to use the Features Point-Out ad strategy.
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31
Benefits Overlay
In this lecture you'll learn how to use the Benefits Overlay ad strategy.
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32
Founder's Story
In this lecture you'll learn how to use the Founder's Story ad strategy.
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33
Unboxing
In this lecture you'll learn how to use the Unboxing ad strategy.
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34
Before & After
In this lecture you'll learn how to use the Before and After ad strategy.
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35
3 Reasons Why
In this lecture you'll learn how to use the 3 Reasons Why ad strategy.
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36
Ad Creative Strategies
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37
Ads Manager Overview
In this lecture you'll learn how to properly navigate the Ads Manger.
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38
Columns
In this lecture you'll learn how to understand, use and customise the Columns.
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39
Audiences
In this lecture you'll learn about custom audiences.
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40
Banned Ads/Accounts
In this lecture you'll learn what to do if your ads get rejected or your account banned, and how to prevent it from ever happening.
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41
Ads Manager
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