Succeed with Video Content on YouTube, Instagram and TikTok
Whether you’re an individual creator or a business, creating video content is absolutely crucial for success. Video is becoming the major type of content on the internet, and “vertical videos” like on TikTok, Instagram Reels and YouTube Shorts are growing exponentially.
The beauty of these platforms is that they are the best ones for organic reach, meaning that your videos will be shown to an audience even if you don’t have any followers. And if your videos are particularly great, they can even go viral.
In this course you will learn a methodology to uncover the best practices and strategies from creators in your niche. Because of the size of these platforms and the variety of videos that you can find there, it is not possible to teach a “one size fits all” method that explains how to succeed. Each individual niche is different, audiences expect various approaches from creators they follow, and some patterns emerge. This course will teach you a process to detect those patterns by reverse-engineering them, and this will allow you to apply them to your own content.
So you will not learn *what* to do, but *how* to know what to do.
The first section of the course explains the reverse-engineering method by using a YouTube creator as an example. The second section is more for businesses, how to expand the content beyond one platform and one format by reverse-engineering the content strategy of your competitors. And finally, the third section shows the reverse-engineering method in practice with more examples per platform (Instagram, TikTok…).
The Method to Find the Best Strategies - YouTube Example
Business - Your Social Media Strategy
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YouTube - How to Analyze a VideoLearn a method to uncover winning patterns on YouTube (and anywhere else). Here we will use Finance Content as an example.
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YouTube - Analyze Titles, Thumbnails and Channel Strategy
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Can you succeed without any of these strategies?
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Critical concept : the value of your audience
If you want to turn your content into a business, you must understand the concept of "Audience Value"
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Content Tilt: the final piece of your success puzzle
The Content Tilt is your key to success. You absolutely need to understand it and find yours. Here we will take a look at Economics, Business and Gaming Content.
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Beware of the Content Tilt Trap!
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Section Recap - How to Succeed with Your Content
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Practice : Reverse-engineer a creator in your niche
More Reverse-Engineering of Successful Content
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Content Marketing Periodic Table
A great resource to have an overview of your Content Marketing Strategy
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Which Social Media channels to choose for your brand?
You can also reverse-engineer the whole Content Strategy of any business. Here we will use a Make-Up company as an example.
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The Content Pyramid
Use this strategy to easily expand your content to more platforms and formats. Here we will refer to Gary Vaynerchuk's approach.
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Reverse-Engineering a Content Pyramid
Let's illustrate the Content Pyramid strategy using Real-Estate Content as an example.
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Practice : Reverse-engineer a Content Pyramid and the bigger business strategy
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Social Media Platforms Overview
All the important aspects to know about YouTube, Instagram, TikTok, Facebook, Twitter, Pinterest and LinkedIn.
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