Start and Run a successful consulting business

Here I will say what this course will be about and what you can learn on building the consuting firm

Here I will show you what to do if a blurry image appears

Here I will show you how to find additional resources attached to the coruse like Excel files, presentations, links etc.

In this lecture I will show you why firms decide to hire overpaid consultants and what is the value of consulting? This will help you later build your value proposition and the sales strategy

To build a consulting firm you need some pillar around which you can build. There are 2 viable options and I will show you which is the best choice for you.

Many businesses are built in order to solve your own problems, to respond to your own needs. I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable ideas that you can work with

You can create your consulting business by carving out a department, team, function and to create around it independent business. I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable ideas that you can work with.

Sometimes you don’t have to create a business from a scratch. You can take a business that works on another market and copy it successfully to another market.. Obviously it requires a lot of changes but can bring nice results. I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable ideas that you can work with.

If you work already in a professional service company, consulting firm you do not have to come up with new ones. It’s enough to walk away with people and become independent player or join another company. I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable ideas that you can work with.

You can create a consulting on the basis of existing product or service. It requires a difficult, often changing product but is done quite often. I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable ideas that you can work with.

Here we will talk abou the model of service company and consulting firm. It is an introduction to modelling it in Excel

Before I show you the model in Excel I want to present you in this lecture the overall logic

I show you in the lecture the model of the consulting firm in Excel. After modifying it you can use it for your purposes (we attach the Excel files to the lecture). This model will let you check whether your business idea makes sense.

I show you in the lecture the model of the consulting firm in Excel. After modifying it you can use it for your purposes (we attach the Excel files to the lecture). This model will let you check whether your business idea makes sense.

The easiest way to acquire a customer is to steal it from somebody else. I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable ideas that you can work with.

You can try to establish a consulting company by convincing a senior personal with a good relation with customers to join you. This method gives you fast growth of revenues. I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable ideas that you can work with.

For some consulting services you can start with marketplaces. I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable ideas that you can work with.

For some consulting services you can get customers by proper content marketing. I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable ideas that you can work with.

In this lecture we show how we use content marketing for one of our service. You will see also what results we generate.

For more stubborn clients you have to go for events marketing. I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable ideas that you can work with.

Similar yet more subtle to event marketing is trainings marketing. Here you acquire customers via trainings (paid and free). I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable results that you can work with.

At some point you will have to try cold calling. I will show you when you can use this approach and what conditions have to be met for this method to give you interesting, valuable results that you can work with.

We start this section with an introduction to the main issues that a lonely cowboy consultant faces and how he can increase his profits.

We show here how to get more out of the time you have as freelancer to have bigger revenues without scaling up the operations

AS a freelancer, 1-man show you can play with pricing. It may drastically improve you profitability. I will show you the ways in which you can boos average price of a project.

There are plenty of ways to get additional revenue streams without selling your hours. Here we will have an overview of what you can consider doing.

Here I will talk about tools that you may find very useful in your practice

A lot of things are repetitive. Therefore, it makes sense to standardize everything. In this lecture we will show to do it in practice. 

Next step after you created standards is to create templates. In this lecture I will explain how to do it in practice

Here I show you templates of excel analysis

Power Pointe presentation is the second most important tools to be used by Business Analyst in his work. After all it is not only important to analyse data and draw conclusions but also to show them in a nice manner to decision makers. Here you will learn basic rules on how to build your Power Point deck in fast and easy manner. You will see also some examples of good and bad slides. There are many advanced tools for presentation (i.e.) Prezi. Still Power Point is the most often used and widely accepted

For some things standards cannot be applied straightforward. You need to introduce modules to move forward. I will show you in this lecture how to implement it in practice

Standard folder structure is important  tool to save time and introduce order. I will show you the principles of using it as well as a practical exampl

In this lecture we show how you can build your proposal and what kind of elements you should have there. You can also download the example we are showing as a Power Point version

In order to provide social proof and show that you are the right firm to get the contract you have to provide some sort of summary of your experience along with results and success you have generated for your clients. Here we show how you can build the section on your experience. It can be a separate document or a section in the proposal. 

You can also download the example we are showing as a Power Point versio

The kick-off meeting is the first meeting you will have at the project. The purpose of it is to show what you will do, how and who will be involved. The main target of this presentation are the employees of your customer that will actively participate in the project. You can also download the example we are showing as a Power Point versio

In your proposal you can use more sophisticated slides. Here we show some that you can find useful. 

You can also download the example we are showing as a Power Point versio

Hi

We are sometimes getting questions about how to present the results of research in a form of presentations, especially when you are doing them for somebody else.

Therefore, we have decided to share with you 2 cases studies

1. Plant-based yogurt. In this case study, you will see the results of the analysis of the market of the yogurt market. We analyze there the market size (using bottom-up analysis), competition, and market structure (using financial reports and store checks). On top of that, there is an analysis of the sales market. Attached to the lecture you will find the final presentations, along with certain analyses that we had to create to fill the presentation with data

2. Home & Garden market – online segment. In this case study, we show an analysis of the Home & Garden market. Apart from the usual analyses, we also have analyzed the user experience.

I hope those examples will help you create your own analysis.

Best regards

Asen

In some cases, you will also have to create the so-called pitch deck.

Therefore, for the yogurt case study that we have shown you in the previous lecture, we have created an example of a pitch deck.

You will find it attached to the lecture.

I hope it will prove useful.

All the best

Asen

Every consulting firm has a different standard of presenting the data, telling the story using slides.

We have gathered publicly available examples from firms like McKinsey, BCG, Bain, Roland Berger, BCG.

Enjoy the selection

All the best

Asen

Here I will show you how to define the scope of a consulting project

There are many ways in which you can set the price for a consulting project. I will show you different methods in which you can set your price, what are the implications of each and one of them and when they can be used.  I will also discuss the advantages and disadvantages of each and one of them.

Here I show you how to calculate the price and the profitability of a consulting project using fixed fees and times and material formulas. You will get also a template in Excel shown in the lecture as an attachment in additional resources

Here I show how to position your consulting business

In this lecture, I will talk in general about how you can not be forced to give discounts on the consulting project you are trying to sell to the customer.

Here I will show you using the case of a due diligence project what you should do instead of discounting. The methods I will show you on one hand will keep the customer happy and your margin safe.

In consulting you have low seasons with little or no work. Therefore, makes sense to use dynamic pricing. You identify the low seasons and try to sell them at a lower price or a higher price.

I will show you an example of a project sold at very high margins yet at a lower cost for customers thanks to proper structuring of the project scope.

In this lecture, we will analyze in detail the RFP I got from the customer and see what are the implication of it for the whole project, the offer, and the real underlying problem.

Here I will show you the first proposal I have created for the project. I will explain to you the logic behind it and why certain things are presented in such a way.

Here I will show you the first proposal I have created for the project. I will explain to you the logic behind it and why certain things are presented in such a way

The meeting totally changed the approach to the project and I learned a lot. I will show you what I have learned during the meeting, how it influenced the whole project. I will show you also the result of the negotiations

During the negotiations, I learned enough information to adjust the offer for the customer. The aim was to create a more appealing (for both sides) offer that would reflect what we have agreed on during the negotiations.

Consulting companies operate using pretty flat structure. I will show you some examples how you can organize it and what are the roles of specific positions

In this lecture I describe the roles and responsibilities for each and every role

I show you the team structure and duration of typical projects done in management consulting

Rotation is one of the nightmares of a consulting business. It will differ on every position. Here we show what values you should expect in your consulting firm

The scaling of a business can be very challenging. In this section, I will show you what are the steps to scale your business

There is plenty of small consulting businesses and only a few big ones (above 100). Most get killed in the valley of death - the space between 10 and 100 consultants where the fixed costs are dragging you down and lack of flow in the pipeline eats away your cash

In the beginning, you will be competing for the best candidates from the best universities. In this lecture, I will show you how to overcome this problem and get a hold of the best people on the market

In order to fill in the gaps done by the rotation and provide. To create proper training you have to take care of a number of issues. I will show you what is important and how to achieve it

To scale the business you have to have scalable sales. Here we start the topic

Here I show you how to analyze the profitability of sales channels in Consulting

Here we show to analyze the profitability of sales channels

Here we analyze the situation for cases when you are selling smaller services i.e.per hour consultation on SEO tactics