Welcome to the Social Media Marketing Strategy Guide for Beginners Course!
This is a Beginner-Friendly Course That’ll Take You from Beginner to Having an Effective Strategy in Place.
This Project-Based Course Comes with Exercises to Build Your Social Media Marketing Strategy Step-by-Step.
Learn Tried & Proven Strategies from Different Industries & Brands That Works in the Real World!
Really easy to understand and easy to implement. – Elga Krumpak
Course Goals:
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Create a Social Media Strategy.
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Create a Brand.
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Find Your Targeted Audience.
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Find Your Targeted Platforms.
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Create Branded Content.
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Perform Effective Content Marketing.
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Perform Content Planning & Scheduling.
You’ll Learn:
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S.M.A.R.T Goal Setting.
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Metrics Tracking.
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Branding.
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Content Marketing.
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Performance Tracking.
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Putting it All into a Strategy.
Includes:
– Lifetime Access to Future Updates
– Tools, Articles & Templates
– Quick & Helpful Support in the Q&A section
– Downloadable Certificate of Completion
– 30 Day Money Back Guarantee (No Questions Asked)
Start getting results from your Social Media Marketing by Setting Goals and turning it into an actionable Strategy.
“A Goal Without a Plan is Just a Wish” – Antoine de Saint-Exupéry
A Goal With a Plan is Called a Strategy.
If you’re ready to stop wishing and start strategizing…
See you inside the Social Media Marketing Strategy Guide for Beginners!
Love
Robin & Jesper
Social Media Goals
Track Metrics
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3S.M.A.R.T Goals
In this lecture you'll learn how to set well-defined, actionable goals called SMART goals.
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4Specific
In this lecture we'll make sure that your goal is Specific enough to make it attainable.
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5Measurable
In this lecture we'll make sure that your goal is measurable to ensure that you can track and reach it.
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6Achievable
In this lecture we'll make sure that your goal is Achievable and not overly unrealistic.
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7Relevant
In this lecture we'll make sure that your goal is actually Relevant and not a random goal for the sake of goal-setting.
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8Time-framed
In this lecture we'll make sure that your goal is time-framed to ensure that you DO reach it. A goal without a time-frame is just a wish!
Branding & Design
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9Metrics Tracking Explained
In this lecture you'll learn how to track the metrics of the SMART goal you've set to ensure that you achieve success.
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10Choose Your Metrics
In this lecture you'll get to expand your metrics awareness to make sure that your goal either contains it, or is added to make it properly trackable.
Internal Brand Communication
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11Branding for Social Media
In this lecture you'll learn about the importance of branding for an effective social media marketing strategy.
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12The Structure of Branding
In this lecture you'll learn about the structure of branding.
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13Branding vs Marketing
In this lecture you'll learn the difference between branding and marketing.
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14Why You Need a Brand Strategy
In this lecture you'll learn why you need a brand strategy.
Brand Positioning
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15The Importance of Purpose
In this lecture you'll learn about the importance of purpose.
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16Purpose Examples
In this lecture you'll learn about different purpose examples.
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17Your Purpose
In this lecture you'll learn about Your purpose.
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18The Importance of Vision
In this lecture you'll learn about the importance of having a brand vision.
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19Vision Examples
In this lecture you'll learn about different vision examples.
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20Your Vision
In this lecture you'll learn about Your vision.
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21The Importance of Mission
In this lecture you'll learn about the importance of having a mission with your brand.
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22Mission Example
In this lecture you'll learn about different mission examples.
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23Your Mission
In this lecture you'll learn about Your mission.
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24The Importance of Values
In this lecture you'll learn about the importance of brand value.
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25Values Examples
In this lecture you'll learn about the value of having values.
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26Your Values
In this lecture you'll learn about Your value.
Brand Personality
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27Who Are Your Competitors?
In this lecture you'll learn about finding your specific competitors.
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28What Makes You Different?
In this lecture you'll learn to understand what makes your brand different.
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29Differentiator Examples
In this lecture you'll learn about differentiator examples.
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30The Importance of Positioning
In this lecture you'll learn about the importance of your positioning.
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31Your Positioning Statement
In this lecture you'll learn how to create your positioning statement.
Brand Message
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32What is Brand Personality
In this lecture you'll learn about what a brand personality is and why it's important.
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33Define Your Brand Personality
In this lecture you'll learn about Your specific brand personality.
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34Find Your Brand Voice
In this lecture you'll learn how to find the unique voice of your brand.
Brand Design
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35The Power of Brand Storytelling
In this lecture you'll learn about the power of brand storytelling.
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36How to Tell Your Brand Storytelling
In this lecture you'll learn how to tell your own brand's story.
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37Name Your Brand
In this lecture you'll learn how to name your brand properly.
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38Create Your Tagline
In this lecture you'll learn how to create a unique tagline for your brand.
Content Marketing
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39Your Brand Colors
In this lecture you'll learn about Your brand colors.
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40Your Brand Fonts
In this lecture you'll learn about Your brand fonts.
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41Brand Logo Types
In this lecture you'll learn about different brand logo types.
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42Your Brand Logo
In this lecture you'll learn about Your brand logo.
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43Next Step
In this lecture we'll have a look at where you are, what you've achieved and what's about to come!
Track Performance
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44Content Marketing Explained
In this lecture you'll learn about content marketing and how it works.
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45Choose Your Objective
In this lecture you'll learn about the different content marketing objectives. Choose yours accordingly to your goal.
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46How to Brand Your Content
In this lecture you'll learn how all of your branding needs to spill over and stay consistent in your content marketing.
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47Content Marketing Strategies Examples
In this lecture you'll learn practical real-world examples of how the professionals use a variety of different branding personalities and strategies and apply that to their content marketing for a consistent and solid social media marketing strategy.
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48Find Your Target Platforms
In this lecture you'll learn the importance of finding your target platforms.
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49Exercise - Find Your Target Platforms
In this lecture you'll learn about finding your target platforms.
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50Choose Your Platforms
In this lecture you'll choose the platforms where you'll post content.
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51Find Content Ideas
In this lecture you'll learn to find content ideas.
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52Image Content
In this lecture you'll learn about image content.
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53Create Image Content
In this lecture you'll learn to create image content yourself.
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54Video Content
In this lecture you'll learn about video content.
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55Create Video Content
In this lecture you'll learn to create video content yourself.
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56Content Marketing Guidelines
In this lecture you'll learn about content marketing guidelines.
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57Content Marketing Plan
In this lecture you'll learn to create your content marketing plan, also known as a content schedule or content posting schedule.