Selling Sponsorships for Meetings, Events & Nonprofits
Are you tasked with creating and/or selling a sponsorship campaign to raise funds for a meeting, event, or a nonprofit?
Whether it's your first time, or you're looking to up your game, you'll learn something new that will make your job easier and maximize your revenue potential. I'll share with you tips and tricks I've learned to sell thousands of sponsorships and earn my company and clients millions of dollars to fund their meetings, events and nonprofits.
I've learned the hard way over 20+ years, selling thousands of sponsorships. I've condensed all my wisdom into this course. You'll learn the basics, plus WAY more!
Most sponsorship campaigns have limited potential because they haven't taken a thorough assessment of their sellable assets, and they don't know the four secret motivations of sponsors. I'll show you how to do both, and how to use that knowledge to craft a sponsorship prospectus that practically sells itself. I'll walk you through some excellent sponsorship prospectus examples and show you how they were built, and why they include what they include.
Lastly, if you're not a born salesperson, I'll also share with you what I've learned over the years to make the sales process REALLY easy.
Your investment in my course will surely pay for itself in time saved, hardships avoided, and sales closed!
What do you have to sell?
Building a Prospectus that Practically Sells Itself!
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Overview: the Four Types of SponsorshipsThere are four main motivations that companies have when they're looking to sponsor an event or a fundraiser. You'll learn what those are, and how to craft your sponsorship campaign to attract them all. Most campaigns just focus on one sponsor motivation: branding. There are three others than must not be overlooked if you want to maximize your sponsorship revenues! -
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The First Kind of Sponsorship: BRANDING
We'll explore the most popular type of sponsorship in this lecture.
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The Second Kind of Sponsorship: GOODWILL
The next type of sponsorship is goodwill - one that is often overlooked by sponsorship campaign creators.
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The Third Kind of Sponsorship: OBLIGATION
This is a potentially lucrative category for you, if you understand what it is and how to leverage it.
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The Fourth Kind of Sponsorship: MARKETING
Sometimes sponsors just want this type of package. It's important to understand it, and know what to offer potential sponsors of this type.
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Sponsor Motivation Match Game!Play this quick game to reinforce what you just learned - can you ace it?
The Sales Phase
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Rock Your Prospectus!
The sponsorship package you create is extremely important. I'll share with you what you must include, and how to present it for maximum revenue potential. I've included several sponsorship prospectus examples for your review.
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Setting Your Pricing
Once you've determined your assets and created an attractive prospectus, it's time to set your pricing. How can you determine what your sponsorship opportunities are worth? In this lecture, I'll share several methods you can use to easily determine the value of your sellable assets.
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Sponsorship Prospectus Walk-Through #1
I'll walk you through one of my own sponsorship prospectus packages, and show you everything it includes. I'll talk about strategies I incorporated, and how I priced the various levels.
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Sponsorship Prospectus Walk-Through #2
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Building a Strong Prospectus
Can you answer this question correctly?
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