Fundraising Principles for Nonprofits and Small Businesses.
- Description
- Curriculum
- FAQ
- Reviews
Fundraising often strikes fear in the hearts of people. As a fundraiser you are simply the conduit that helps an individual connect with a cause they care about. This course will help you to gain a firm foundation of various fundraising avenues so as to create winning fundraising strategies.
Learn Fundamental Fundraising Principles That Help You Become A Better Employee, Board Member, Fundraiser, Director Or Candidate.
- Learn the top 10 development areas for crafting a winning fundraising strategy
- Recognize the five types of donors and how to reach them
- Gain knowledge of the seven elements for successful donor communications
- Discover key phrases that enable you to quickly put information into practice
- Acquire insights that assist you in your efforts to achieve your fundraising goals
At its heart, fundraising is simply communication and marketing coupled with relationship building. This course will enable you to gain beneficial insights that you can use in your career, your life and your volunteer efforts. Understanding the various areas of fundraising will help you make you a valuable member of your team.
Contents and Overview
This course contains over 20+ lectures and over three hours of content. This course is designed so you can quickly grasp fundraising essentials and put them into practice. Depending on your role in fundraising—whether as staff, board member, candidate's manager or even a small business owner—learning these areas will assist you in crafting the best way to create awareness of your “product" or mission.
By the end of this course, you will have a strong knowledge of all the basic areas of fundraising as well as specific tools you can use to quickly start your fundraising practice today. This course will also assist you in your efforts to expend time and resources on those areas that provide the best return on investment for your particular area and target market. Exercises will enable you to try out some of your newly gained knowledge.
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Who is Your Donor? Valuing your Donor.Discover who is your potential donor.
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Who is Your Donor? Valuing your Donor.Quick quiz to assist in remembering vital fundraising principles.
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Donor Types
Five primary donor designations
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Donor Groups
Donors can be placed in five primary areas. Find out the five donor groups.
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SURVEYInput, endorsements and requests increase your bottom line.
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8
Eight Essential Elements for a Successful Direct Mail Campaign. PART ONE
How sending the right mail will get you the right response depending on your target demographic.
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Eight Essential Elements for a Successful Direct Mail Campaign. PART TWO
Including these elements can make the difference in having a successful direct mail campaign.
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Eight Essential Elements for a Successful Direct Mail Campaign.
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Online Giving
This lecture will focus on email fundraising, best website practices and social media.
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Online Giving
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Types of Events For Your Unique Donors.
Determining the best type of events for your organization.
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Types of Events For Your Unique Donors.
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15
Complimentary Funding Avenues
This lecture will help you to understand additional ways for fundraising for your nonprofit.
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Complimentary Funding Avenues
