Email Marketing Mastery: Make More Sales By Sending Emails

In this lecture, we'll talk about the difference between brand building and direct response marketing, and why unless you have a huge brand like Apple or Coke, you need to focus on direct response. Email is one powerful form of direct response marketing.

In this lecture, we'll talk about why you should always be building your email list -- whether you're giving a live talk or making a post on Facebook. List building is the heart beat of your business.

Henry Ford once said that you can't chase profit directly. Profit is a result. The same goes with email success. You can't chase sales through email directly. It's a result.

In this lecture, we'll talk about the first critical piece of building relationships through email -- Value. We'll talk about what it is and how to provide it.

In this lecture, we'll talk about the second piece of successfully building relationships through email -- Friendship -- and how to build friendship through email.

In this lecture, we'll talk about the third piece of successfully building relationships through email -- Interaction.

If people know nothing about you, they can't relate to you. In this lecture we'll talk about revealing things about yourself through email to build better relationships and make more sales.

So far we've talked about building relationships through email. But does that mean you don't sell?

It actually means you sell even more. We'll talk about why in this lecture.

If you don't have an email marketing service already, here is how to get one.

In this lecture, we'll talk about making your first email list.

If you want to transfer old subscribers to a new email service provider like I did, we'll talk about doing it in this email.

This is the key to getting email addresses, regardless of what industry you're in or what you're selling.

Take the advice of legendary marketer Gary Halbert, and get much better results with email.

The key to building your email list quickly.

In this lecture, you'll learn how to make your email signup forms to start getting email addresses.

By limiting options, you get a better response -- and more people following you online

Here are two more ways to get email addresses online.

If you have a physical business, here's how to collect email addresses.

Here's a trick you can use to get an even better response with your email marketing in your physical business.

A few simple rules to keep in mind whenever you want to send an email.

There are three categories of great subject lines. Make sure all of yours fall into at least one of them.

The two things you can do to become great at writing emails.

Use these four psychological elements to make more sales.

Here are some ideas for what you can include in your welcome email.

Here's a great email to learn more about your email community and find out what to offer.

Here is what you can send on someone's birthday to create goodwill and make more sales

It's not about single emails. To get big results, you need to think how multiple emails will fit together.

Here's an example of a successful email sequence.

Here's another example of an email sequence.

There's a lot more coming in this course in the weeks and months to come. And as a student, you get lifetime access to all of it. But in the meantime, here's everything we've covered so far.