Digital Marketing Strategy - Profitable Sales Funnel Mastery
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You might be surprised to learn that there are really only three ways to use digital marketing strategies to grow your business:
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Increase the number of customers
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Increase the average transaction value per customer
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Increase the number of transactions per customer
And in this course, you’re going to learn how to execute on each one of these.
We will go through all of the ins and outs of creating profitable sales funnels that can help scale your business on autopilot while also giving your target audience an authentic and personalised experience throughout.
But I’ve often found that people don’t end up succeeding with their sales funnel because they’re trying to do too much too fast.
So in this course, I want to overcome this problem by presenting the lessons in the following sections, slowly increasing the level of difficulty:
Within the theory and understanding section you will learn:
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How to identify who your target audience is and how to sell to them in a non-salesy way
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Why sales funnels are the key to your business growth and where a lot of businesses go wrong
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What your strategy should be at the top (or beginning) of your sales funnel
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What your strategy should be in the middle of your sales funnel
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What your strategy should be at the bottom (or end) of your sales funnel
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How to cater your strategy to the mindset of your audience to create a positive customer experience at every stage
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How to use metrics to optimise the profitability of your sales funnel and what to look for
Within the planning and set up sections you will learn:
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How to leverage different pricing levels of your offers to get more value out of each customer
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How to map out your profitable sales funnel and execute on your tailored digital marketing strategy
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What tools and offers you need to have in place in order to create a sales funnel that is actually designed to make you money.
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How to launch a sales funnel and even begin making money from it even if you don’t have anything to sell yet or an audience to sell to.
In the building and execution section you will learn:
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How to write, design and build profitable landing pages, sales pages and email sequences for your customers using a tool called GetResponse.
Finally, in the advanced section of the course you will learn:
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How to go even further with your sales funnel by taking you through techniques for creating additional paid offers within your funnel and optimising for your best performing assets.
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How to use additional free tools within your funnel to help you handle customer objections and increase social proof on your sales pages.
Some marketers (including me) have been through years of trial and error to master the elements you will be able to master in just a few short hours in this class.
Are you ready to learn the exact sales and marketing strategies used by some of the biggest brands in the world?
I can’t wait to see you on the inside!
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1Strategy vs Implementation
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2Establish Your Goals
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3Identify Your Ideal Customer Avatars
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4Why Funnels Are the Key to Your Success
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5Your Top Of The Funnel Strategy
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6Additional Top of the Funnel Strategies
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7Your Middle of the Funnel Strategy
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8Your Bottom of the Funnel Strategy
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9Cater to the Buyer's Journey
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10Use Metrics to Build Profitability
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11Become a Tripwire Marketing Master
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27Build Your Funnel Overview
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28Set Up Your Account
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29Set Up Your Tracking
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30How I've Structured My Offer
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31Organise Your Assets
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32What Makes a Killer Landing Page
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33Landing Page Examples
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34Write Your Killer Landing Page
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35Create Your Killer Landing Page
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36Optimise for Mobile View
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37Create a Privacy Policy
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38Autofunnels Explained
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39How to Make a Sales Page Converts
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40Sales Page Examples
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41Write Your Sales Page
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42Build Your Sales Page
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43Create Your Order Form
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44What Makes a Perfect Email Marketing Sequence
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45What Makes an Irresistible Email
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46Write Your Email Sequence
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47Publish Your Pages
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48Build Your Email Sequence
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49Attach a PDF to Your Emails
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50Set Up Your Automations