Digital Marketing Management Essential Toolkit
New to the Digital Marketing Strategy Process? Then you are in the right place!
The Digital Marketing Management Toolkit is a step-by-step course for understanding all the essential tools available.
From knowing SEO to the Social Media Channels available to Content Marketing, Email Marketing, and Digital Planning, you will get the complete picture before committing to waste money and time.
And don’t worry about searching for tools and best practices – sections are designed to give you an overview of the best available to help you be a better Marketer. You do not buy a course but a transformational journey about you and your career with us.
Digital Marketing Management Toolkit includes the following sections:
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Digital Campaign Planning Toolbox
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Content Marketing
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Social Media Marketing: a Strategic View
What major topics can you find inside the course:
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SEO
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Content Marketing
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Digital Planning
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Social Media Channels
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Email Marketing
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Digital PR
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Website
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Blog
To Plan, Create, Measure, and Execute your Digital Marketing Plan correctly, you need to understand how the different digital marketing components work on their own and then together.
For this reason, we created the Digital Marketing Toolkit. This course shows you both from a conceptual and practical point of view how, if you approach this multi-faceted world methodically, you can get real tangible results.
After the course, you will perform essential Digital Marketing tasks and interface successfully with all the teams around you.
There’s no better way to prepare your marketing strategy than knowing exactly what is out there and how to use it.
The Role of the Digital Marketing Manager: What Skills Should you Have?
We are all familiar with the concept of T-Shaped knowledge. Having a broad set of skills is essential, but you also need specific skills to help you delve into some areas.
We firmly believe you should have a mix of Strategic and Analytical skills to excel in this area.
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A good understanding of Data Analytics
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Strategic knowledge of essential Marketing Strategy aspects: segmentation, SWOT, PESTLE,
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A view of what is happening in Technology: E.G., Automation, Digital Transformation, Big Data to mention a few
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Avoid the latest fad.
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Focus, Focus, Focus: this is one of the most critical skills that people forget
We could list hundreds of potential skills here, BUT it will be a mistake. If you have the considerable skills we mentioned above, you will be ready for whatever comes next!
With our leading partner, The Oxford College of Marketing, all our teachers and trainers undergo an extensive selection process, and they teach inside actual companies.
Ready to learn?
Get lifetime access to Digital Marketing Management Essential Toolkit!
Digital Campaign Planning Toolbox
Content Marketing
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2
Search Engine MarketingUnderstand the benefits and limitations of SEM
From the SEO point of view
From an advertising point of view
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3
Websites
Learn about:
Website purpose
Website function
Example
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4
Email Marketing
Sending promotional emails to acquire new customers or persuade existing customers to purchase again.
Sending emails to strengthen the relationship between the organization and customer as well as encouraging loyalty.
Placing adverts in emails sent by other people.
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5
Blogs & Online PR
“Maximising favorable mentions for a company brand, product or website on third-party websites that are likely to be visited by the target audience” (Chaffey & Ellis-Chadwick, 2019)
Different online PR techniques include:
Influencer outreach to co-create content and press releases to gain positive mentions, such as working with journalists.
Managing reputation on third party sites, such as social media channels.
Using owned media, such as the brand’s blogs or websites.
Blogger and influencer outreach for earned media, such as bloggers or social media influencers.
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6
Social Media
Learn about Social Media 5 C's:
Communicating
Collaborating
Connecting
Completing
Combining
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7
Digital Communications Campaign Plan (Part 1)
At the end of this session, you should be able to:
Identify the factors to be considered when developing digital marketing communications campaigns
Develop an outline digital marketing communications campaign plan
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8
Digital Communications Campaign Plan (Part 2)
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9
Measuring Digital Communications Campaigns (Part 1)
At the end of this session, you should be able to:
Identify the role of metrics in digital marketing communications campaigns
Consider how best to report the outcomes of digital marketing communications campaigns
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10
Measuring Digital Communications Campaigns (Part 2)
Social Media Marketing: A Strategic View
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11
Introduction to Content Marketing Course
Learning outcome:
Explain the benefit and limitations to organizations of using content marketing
Distinguish between digital marketing content and traditional content
Explain how content marketing can support digital marketing activities
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12
Content Marketing Formats: Blogs, Videos, Podcasts, Infographics, Webinars
At the end of this session, you should be able to:
Explain how different digital content formats can be used by organizations.
Illustrate, using examples, the best practice for content required across digital media channels.
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13
Content Marketing Formats: Case Studies, Newsletters, Social Media Posts
Case Studies can tell prospects about the benefit of using products or services.
Benefits:
Helpful in influencing prospects to make a decision.
Can showcase proof of organization expertise and showcase success.
Can help in differentiating organization from the competition
Keyword optimized
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14
Content Marketing & Digital Customer Journey: Buyer Persona Creation
At the end of this session, you should be able to:
Explain how content marketing can support the digital customer journey.
Explain how different content can support target audience needs.
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15
Content Marketing & Digital Customer : CM Process, Calendars, Distribution, UGC
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16
Creating & Distributing Content: Strategy Framework, Audit, Story Creation
At the end of this session, you should be able to:
Explain the key steps for producing digital content.
Explain the importance of participation in content marketing.
Explain the role of influencers in distributing digital content.
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Creating & Distributing Content (Part 2)
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18
Measuring Content Marketing Activities (Part 1)
At the end of this session, you should be able to:
Identify a range of metrics that can be used to measure content marketing and explain how they can be used to measure the effectiveness of content marketing activities.
Outline at least four tools and platforms that can be used to measure content marketing activities, and explain how a business can use them in practice.
Explain how content marketing activities can be optimized to improve performance.
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19
Measuring Content Marketing Activities (Part 2)
Conclusion to Digital Marketing Essential Course
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20
Introduction to Social Media Marketing Part 1
At the end of this session, you should be able to:
Define ‘social media’, including organic and paid-for social media activity.
Explain the business value of social media.
Explain how social media can support other digital media.
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21
Introduction to Social Media Marketing Part 2
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22
Social Media Channels: Evaluate Facebook and LinkedIn Marketing
At the end of this session, you should be able to:
Describe different social media channels that organizations can use.
Explain how organizations can use a range of social media channels to support their marketing activities.
Explain with examples, the benefits, and limitations of organizations utilizing a range of social media channels.
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23
Social Media Channels: Evaluate Twitter and Instagram Marketing
Learn the Pro and Con's to use:
Twitter
Instagram
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24
Social Media Channels: Evaluate Snapchat, Youtube, Pinterest, Tik Tok
Learn the Pro and Con's about:
Snapchat
Youtube
Pinterest
Tik Tok
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25
Social Media Listening & Producing Content Part 1
At the end of this session, you should be able to:
Explain the different content types that can be used in social media activities.
Explain how insights from social media listening platforms can be used to increase social media engagement.
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26
Social Media Listening & Producing Content Part 2
Learn about the content marketing matrix and social media
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27
Planning Social Media Campaigns
At the end of this session, you should be able to:
Propose an outline social media plan utilizing a relevant framework.
Explain how organic and paid social media can work together to deliver campaign goals.
Describe at least four tools that can be used to help manage social media activities.
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28
Conclusion: Measuring Social Media Effectiveness
At the end of this session, you should be able to:
Explain the key metrics used to measure social media.
Evaluate at least four tools that can be used to monitor social media activities.
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