“The global ecommerce market is expected to total $4.89 trillion in 2021. That figure is estimated to grow over the next few years, showing that borderless ecommerce is becoming a profitable option for online retailers. Two years ago, only 13.6% of sales were made from online purchases. Today, that number is expected to reach 19.5% in 2021, a 45.8% increase in ecommerce market share over two years. Growth is expected to continue, reaching 21.8% by 2024, which translates to an 8.2 percentage point increase in just five years.“
– Shopify
The events of the past couple of years has only enhance the need for digital solutions. Our courses empower entrepreneurs to generate more income and scale through Marketing, Brand Strategy, Web & E-Commerce learning. Our courses are designed to be completed over a period of time and are all self-paced so you can fit sessions in whenever suits you.
Here you will learn all that you need to know about starting your e-commerce website. Whether you are working with a designer or building it yourself we guide you through each step of the process.
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Selecting your Tech Stack: What are the essential tools your e-commerce business needs to thrive
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Briefing a Designer – If you choose to work with a professional at any point, this is how to get the best results.
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Planning a design with wireframes: Mapping out how you want things to look and work
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Building a website in Wix: The essentials to physically create your site, step by step
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Connecting Payments: Connect your payment gateway of choice and start earning
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Connecting your domain: Get online and go live
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SEO & Google Search Console: Make it easy for your customers to find you
Wix allows you to create a professional website, using what you learn in this course you can build your dream e-commerce website and start generating sales for your business. If you aren’t familiar, you will need to create a free account to get started with your own site. You can upgrade later when you are ready to start taking payments.
Creating a website - The Essentials
Working in Wix
Go Live
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5Working in the Wix Editor
Get familiar with the Wix Editor and learn all of the basics to start the design process within Wix. Be sure to sign up for a Wix account if you haven't already.
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6Building your Homepage
The homepage of your e-commerce website is the equivalent of a store front window. So, you want to make it engaging with strong visual elements. It also needs to work well on mobile screens.
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7Creating Product & Category Pages
The product page can make or break a sale and category pages are critical for navigation and ensuring customers find exactly what they are looking for.
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8Final Connections
In this module you finish off your site. You learn how to create additional pages including About, Contact and FAQ's. You create your Cookies and Privacy Policy Banner. You also learn how to connect payment options, connect your domain, optimise your site for SEO and submit it to Google Search console.