Be a Facebook Ads Pro with Dekker: Facebook Advertising
- Description
- Curriculum
- FAQ
- Reviews
Welcome to the ultimate course on Facebook ads! Become a top 1% Facebook ads pro in just a few hours with a top Udemy Facebook Ads course.
Your instructor mastered Facebook ads for over a decade & served as a VP of Marketing for a Google accelerator startup & as a Global Marketing Manager for Sony PlayStation. Learn how to generate leads, acquire customers, and produce massive growth with stellar profits.
He helped countless companies–large & small–with Facebook ads and social media advertising. He also taught college-level digital marketing & received his MBA from the #1 marketing school–the Kellogg School of Management. This is where the father of marketing himself, Philip Kotler, teaches.
Some of the key things you’re going to learn in this groundbreaking Facebook ads course:
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What separates the top 1% of Facebook ads marketers from the bottom 99%?
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Advanced Facebook targeting using LeadEnforce (to target followers of certain pages, influencers, competitors, etc & use LinkedIn targeting criteria within Facebook ads!)
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A deep understanding of how awareness ads work at scale. Most Facebook ads “gurus” ignore this objective completely because they don’t understand how large-scale Facebook ads work and how to spend budgets wisely.
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How to run & optimize complex B2B & B2C Facebook ads funnels for both short-term profit and long-term growth–simultaneously!
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How to generate leads and convert those leads into paying customers – using highly targeted Facebook ads
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How to run a massive campaign like a Fortune 500 advertiser (without a big budget!)
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How to run a proper B2B & consumer awareness campaign that reaches customers based on how informed they are
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How to measure success using key B2B & B2C benchmarks and Facebook advertising KPIs
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How to combine Facebook ads with other channels like LinkedIn, Google & YouTube
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How to set up retargeting and sophisticated Facebook marketing funnels
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How to build custom, highly targeted lists for Facebook ads
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How to create and promote content for each stage of the Facebook ads marketing funnel
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Lead generation best practices
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How to build Facebook ads that will make people buy your product now and long into the future
SECTION 1: B2B Facebook Ads (Business-to-Business Ads)
SECTION 2: B2C Facebook Ads (Business-to-Consumer Ads)
This course is for anyone involved in digital marketing & Facebook ads, including advertising consultants, marketing managers, brand managers, social media managers, and entrepreneurs. Let’s get started!
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2Narrow Facebook Ads Introduction
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3Narrow Facebook Ads
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4Retargeting 1
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5Retargeting Facebook Ads 1
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6Setting Up a Lead Generation Campaign with Standard Targeting
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7Geographic Targeting Issue
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8Setting Up Lookalike Lead Generation Campaigns
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9Lookalike Targeting with Facebook Ads
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10Retargeting 2
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11Retargeting Facebook Ads 2
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12Retargeting Diminishing Returns
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13Setting Up a Retargeting Campaign with Facebook Ads
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14Retargeting vs Lead Generation
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15Other In-Market Targeting
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16In-Market Ads
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17Dan Lok Example
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18Narrow Ad Formula
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19Facebook Audience Management 1 - Customer List
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20Facebook Audience Management 2 - Lookalikes
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21Audience Management 3 - LeadEnforce
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22Targeting Facebook Audiences
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23Conversion Campaign with Dynamic Creative
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24Facebook Attribution Settings
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25Instant Experiences Advantages with Facebook Ads
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26Instant Experience Example
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27Creating Instant Experiences
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28Creating Instant Experiences - Templates
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29Facebook Dynamic Creative
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30Dynamic Creative Ads
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31Traffic Objective
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32Narrow Advertising Overview
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33Narrow Facebook Ads
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34Introduction to Facebook Ads for Consumer Marketing
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35Introduction to Facebook Consumer Marketing
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36How to Set Up a Facebook Ads Awareness Campaign to Maximize Reach
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37What Is Broad Facebook Advertising
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38Broad Facebook Ads
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39Reach as a Facebook Ads Goal
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40Awareness Objective: People Need to Hear about You to Buy You!
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41Awareness
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42Memory as an Advertising Objective
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43Memory for Facebook Ads
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44Advertising Old Brands & New Brands
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45How Advertising Really Works
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46Dangers of Relying on Facebook Click Data [Example]
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47Profit Growth
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48Low Frequency for Facebook Ads
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49Frequency for Facebook Ads
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50Optimization & Distinctiveness
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51Facebook Ads Targeting Is Not Accurate
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52Targeting Evolution
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53Facebook Ads Targeting
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54Fixing Inaccuracies with Facebook Ads
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55Fixing Facebook Ads Inaccuracies
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56Asymmetric Advantages
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57Auditing Reach Awareness Campaigns within the Facebook Ads Interface
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58Fixing Problematic Targeting
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59Fixing Facebook Ads Targeting
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60Facebook Reach Maximization Challenge
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61Avoid Junk Inventory Placements
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62Avoid Junk Inventory
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63Attention Metrics
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64Can You Trust Facebook's Data?
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65Broad Marketing Overview