7 PR Secrets All Nonprofits Should Know
Let’s face it. Most Executive Directors (ED) think Public Relations (PR) is something that a college intern can do by Mailchimping a pitch to a list of reporters scrapped from the Internet. It’s usually the last thing a nonprofit or an ED thinks of while their building their nonprofit.
I’m sure you struggle to figure out when to do PR, what type of PR you need, and more importantly, how to go about getting your message out into the world. Don’t worry. The 7 PR Secrets All Nonprofit Should Know is for the nonprofit who wants to understand how PR can help their nonprofit and to make the right decisions about when to hire a professional.
You’ll Learn How To:
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Learn the 7 secrets of PR and why every nonprofit should be thinking about them
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Understand what’s important and what’s not important for nonprofit PR
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Identify what makes your nonprofit unique among everyone else
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Craft a reporter pitch that gets results
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Incorporate PR into your fundraising and social media efforts
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Construct a PR Narrative that is the tip of your PR & Marketing spear
I hope you’ll join me and learn the 7 PR Secrets All Nonprofits Should Know.
PR Secret #1: Not Everything You Do is Newsworthy
PR Narrative Exercise #1
PR Secret #2: The Press Release is Dead
PR Secret #3: Not All PR is Good PR
PR Narrative Exercise #2
PR Secret #4: The Founder is Different Than The Nonprofit
PR Secret #5: You Really Need A Press Kit
PR Narrative Exercise #3
PR Secret #6: Timing is Everything
PR Secret #7: The Line Between PR and Marketing is Blurry
Writing Your PR Narrative For Fun & Donations
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