Social Media Marketing for Nonprofits
- Description
- Curriculum
- FAQ
- Reviews
This powerful course by internationally recognized influencer Devin Thorpe will quickly empower you to be a hero within your nonprofit, enabling you to raise your nonprofit’s profile, accelerate its fundraising and help it do more good.
This course will take you from dabbling with social media to developing a strategy that will win fans, friends and donors!
This course is intended for busy people with multiple responsibilities, including social media, for a small nonprofit with a small marketing budget. It will help you identify your goals and develop a simple and effective social media strategy.
The course will teach you:
- How to use Twitter and a Facebook page to build awareness for your cause and attract more people to your community.
- How to use a Facebook group to foster community among your fans and followers.
- How to optimize your social media posts to expand your mailing list and raise more money.
- How to be time efficient using tools like Hootesuite and Bufferapp.
The course can be completed in less than one hour and will leave you with clear and actionable tactics to execute.
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4Choosing a Twitter Handle
This lecture will help you choose a Twitter handle. If you already have one, you can skip this short lecture.
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5Finding Followers
This video explains how to find new followers on Twitter.
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6What to Tweet and When to Tweet It
This lecture will provide you with ideas for what to tweet and when to tweet it.
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7Creating a Page
This lecture will coach you how to create a Facebook page. If you have one, you can skip this short lecture.
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8Attracting "Likes"
This lecture will help you get more likes on your Facebook page.
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9What to Post and When to Post It
This video will help you determine what to post on your Facebook page and when to post it.
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10Bonus Lecture: Advertising on Facebook
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11Creating a Group
This lecture will help you set up a Facebook group. If you already have a group, you can skip this short lecture.
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12Building Membership
This lecture will teach you how to add members to your Facebook group.
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13What to Post and When to Post It
This lecture will help you figure out what to post in your Facebook group and when to post it.