How To Start, Grow And Market An Etsy Printables Shop

Welcome to Etsy Printable School, I am so excited that you are here and took the step into learning all about the world of Etsy.

Printables are not only a fun and creative side hustle but they are also PERFECT for busy people, you choose when and how much time and effort you put into your shop. With Etsy printables, you only have to create the product once, list it and if that product is successful over time it will make you residual income. The work is only done once, while the reward is constant.

This course is broken down into 8 pillars of success for a profitable shop. Remember to take one step at a time. I know starting something new can be overwhelming and frustrating at times. Take things slow and always focus on the next thing you can do instead of the long list of things you need to do.

I want you to succeed, I want you to create an income that will make your life better, that is why throughout this course you will be given various action steps to guide you. At the end of each lecture, I also included a tracker. Remember to fill it out and hold yourself accountable. Information is nothing without implementation!

Building a solid income is possible on Etsy you just need to put in the work.

I hope you are ready to get creative, think outside the box and start your Etsy journey, lets move onto your first lesson!

Welcome to Pillar 1- Intention

✔In this lesson, you will learn

• What a printable is

• What you should sell

• Who you should sell to

✔This lesson consist of

• Pillar 1 workbook

• List of printable ideas

*Remember to download your workbook before starting the Pillar so you can follow along!

Welcome to Pillar One- Intention, in this lesson you will learn what to sell and who you are going to sell it to. Make sure to download Pillar One work book before starting the lesson so you can follow along.

In this lesson, you will learn what is market research and be guided through a market research exercise. This exercise will help you niche down on the product you want to sell and find the gap in the market.

Market Research: The process of determining the strength and viability of your product through research on the current supply and potential customers.

In this lesson, you will learn what is a niche, how to narrow down in your niche and how to successfully create products around this niche.

Niche: A targeted area that you focus on

In this last lesson of our first Pillar, you will begin making your ideal client avatar, this client avatar is a made-up version of your ideal customer. This customer is who you will gear your marketing to, your brand messaging and even your products. It is helpful to get this client's avatar as clear as possible.

Client Avatar: A representation of your ideal customer.

Welcome to Pillar 2- Brand Messaging

✔In this lesson, you will learn

• The importance of brand messaging

• What is brand messaging

• How to tailor brand messaging to attract your ideal clientele

• How to design a brand kit

• How to create a keyword list

✔This lesson consist of

• Pillar 2 workbook

• Canva template for your brand kit

*Remember to download your workbook before starting the Pillar so you can follow along!

Canva Brand Kit Link: https://bit.ly/CanvaBrandKitTemplate

Welcome to Pillar 2- Brand Messaging in this lesson you will learn what Brand Messaging is and why it is important to you and your shop! Make sure to download Pillar Two workbook before starting the lesson so you can follow along.

Brand Messaging: The way you communicate with your customers, including your brand look, language and content you put out. Brand messaging is creating individual key messages that you want your audience to understand about your brand. These messages will shape their perception of your brand. Therefore, painting an image of your brand for them.

Pain Point: A specific problem that your ideal customers experience.

Brand Kit: A visual representation of your brand onto a page, it ensures communication with your audience is both consistent and effective.

Keyword List: A list of the main words your ideal client would use to search for your product.

In this lesson, you will learn how to create your own Brand Kit. Down below you are given a free Canva template to create your Brand Kit, remember you will be taught how to use Canva in Pillar 3 so feel free to wait until after Pillar 3 to make your Brand Kit.

In this last lesson of Pillar 2, you will be shown a step-by-step guide on creating your Keyword List.

Welcome to Pillar 3- Create

✔In this lesson you will learn

• What is Canva

• How to use Canva

• How to create your first printable

✔This lesson consist of

• Canva Practic Worksheet

*Remember to fill out your tracker to hold yourself accountable!

Welcome to your first lesson in Pillar 3, this lesson is a beginner's tutorial to Canva. Throughout this course and your time on Etsy and Pinterest, I promise Canva will become your best friend. So remember to pay attention and start playing around on Canva yourself.

So now it is time you create your first printable, please make sure you have completed Pillar 1 & 2 before starting this lesson. You want to make sure you have a clear vision of the products you are going to make and the type of shop you will be. This lesson shows you how I created my first printable from start to finish.

Welcome to Pillar 4- Build

✔In this lesson, you will learn

• How to open + optimize your Etsy Shop

• How to set up your Etsy Shop policies

• How to make listing photos

• How to build the perfect Etsy listing

✔This lesson consist of

• Pillar 4 workbook

• 40 FREE LISTING LINK-> https://etsy.me/2N5YeMN

*Remember to download your workbook before starting the Pillar so you can follow along!

Welcome to your first lesson in Pillar 4, this lesson is you will learn how to open up your Etsy Shop. Remember if you are new to Etsy you can open up your shop and get 40 FREE listings with this link!

In this lesson, you will learn how to step up your Etsy Shop Policies. These policies communicate with your customers what to expect from your shop, whether you accept returns or cancellations and so forth. For printables, I recommend a certain standard of Policies which I explain more below.

In this lesson, you will learn how to use Etsy Shop manager. Etsy Shop Manager is where you... well, manage your shop. It is straightforward and easy to use and in this video, I break down each component you can find in it.

Now we move onto the exciting stuff, learning how to create an Etsy Listing photo for your product. Printables Etsy listing are different than the usual handmade goods found on Etsy, you must bring your digital product to life! In the video below I teach you how you can do this.

For our final lesson in Pillar 4, we are putting everything we have done and learnt so far to use! So grab your keyword list, your listing photos and your products and let's post your FIRST listing! Exciting stuff!

Remember to print off Pillar 4 workbook- Etsy Listing Checklist

Welcome to Pillar 5- Build

✔In this lesson, you will learn

• How to open a Pinterest business account

• How to optimize your account

• How to make boards

• How to open an account on Tailwind

• How to make a photo pin and a video pin

• How to schedule pins

✔This lesson consist of

• Pillar 5 workbook

• ONE MONTH FREE OF TAILWIND

*Remember to download your workbook before starting the Pillar so you can follow along!

Welcome to your first lesson in Pillar 5, in this lesson you will learn how to open up a Pinterest business account or how to convert your current personal Pinterest account to a business one.

Having a Pinterest business account has many benefits, a few being-> more detailed analytics, trends, and audience tracking.

Remember to claim your Etsy shop for added value!

In this next lesson, you will learn how and the importance of creating boards on your Pinterest account. Remember to grab your keyword list so you can create keyword-rich titles and descriptions!

Pillar 5 is all about how to market your Etsy shop printables, in this lesson you will learn how to create eye-catching pins that will help attract your ideal client to your shop. You will learn how to create a photo pin, a video pin and an animated pin.

By the end of this last lesson of Pillar 5, you will have created a Tailwind account and scheduled your pins made from the prior lesson. For Pinterest and similar to many other social media, it is important to be consistent and post often, Pinterest is no different. Tailwind, however, allows you to do all your scheduling and planning ahead of time, therefore, you won't be stuck on your computer day in and day out.

Welcome to Pillar 6- Analysis/Analyze

✔In this lesson, you will learn

• How to track and understand data provided from both Etsy and Pinterest

• You will learn how to see what is working for your shop and Pinterest account and what is not working and how to adjust

✔This lesson consist of

• Pillar 6 Workbook

*Remember to fill out your tracker to hold yourself accountable!

Welcome to your first lesson in Pillar 6, its time to start digging into data and learn to see what is working for your Etsy shop and what is not. In this lesson, I give you a brief breakdown of the Etsy Stats page where you will find a plethora of details. Analyzing and keeping track of the views, favorites and conversions you're getting is important for your shop's overall growth!

In this next lesson, you will learn how to understand the analytics your Pinterest business account offers. You will learn how to find which of your pin is the most popular and which of your pin is well... not doing so hot. You will also learn how to find your impressions, engagements and engaged audience numbers as well.

Welcome to Pillar 7- Systems

✔In this lesson, you will learn

• How to create a Product System

• What is a Customer Service template and how to implement them

• How to set up sales and discounts

✔This lesson consist of

• Pillar 7 Workbook

• 2x Written For You Customer Service Templates

*Remember to fill out your tracker to hold yourself accountable!

Welcome to Pillar 7- Product Systems, in this lesson you will learn what a system is and the importance of them. We then move on to start creating your first system- product creation. In this lesson, I teach you how I systematize my brainstorming, creation and listing of each product for the month. Please remember that this is what works best for me and many of my students, however, if it does not work for you I highly recommend you taking the time and finding a solution that works for you!

In this next lesson, you will learn how to run a sale and set up a discount in your shop. Sales and discounts are a great way to reach new customers and turn viewers into buyers, they are also helpful to bring past customers back to your shop.

We all love good customer service, right? I mean I am sure we all can remember that one time you were helped with the utmost pleasant customer service rep and your problem was solved super speedy. Well, Customer service plays a huge role in success for any business including your Etsy shop. However, we don't want to be tied down to our computers writing responses to each inquire, that's where customer service templates come in handy!

In this lesson, you will learn how to set up and customize your own customer service template, plus you will receive two free written for you templates to commonly asked questions.