SEO Training Masterclass 2024: Beginner To Advanced SEO
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Do better SEO than your competitors or any freelancer! Get SEO traffic that fuels your business growth!
Updated almost every month with the latest Google search developments.
LATEST Updates:
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Most recent big changes in Google SEO algorithm
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Site speed case study where I show how to get a fast boost in rankings
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How to use authoritative SEO sites to rank
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Write better headlines that increase click-through rates with WordPress SEO and Shopify SEO
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Use social media to boost the SEO rankings of your web pages
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Weglot multilingual SEO plugin that will automatically translate your site to 100+ languages so you can rank in SEO in for hundreds of more keywords
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Google trends for additional keyword research
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SEO article writing and SEO copywriting for writing SEO content as a freelancer
Learn the SEO strategies I used to reach over a million people by combining SEO with social media, publicity, and using savvy techniques to side-step competition and get lots of traffic to my products!
This course is meant to make you strong at SEO and inbound marketing. In the course, I share knowledge from my 10+ years of doing SEO for various websites and helping many entrepreneurs learn SEO. I’ll also share the latest SEO industry developments and Google search algorithm updates.
I UNDERSTAND WHAT SEO CHALLENGES YOU ARE FACING
Since I have been working with many entrepreneurs, I have a deep understanding of the common mistakes, misunderstandings, and questions new SEO marketers have. In this SEO course, I address precisely those issues. Plus, I give many insightful and effective “white hat” Google search strategies in order to make you a great SEO marketer.
COURSE STRUCTURE PART 1: SEO KEYWORD RESEARCH
We start with Google search fundamentals. We cover SEO keyword research, blogging, and related issues. We go over keyword research tools like the Google Keyword Tool and a few other ways to get SEO keywords. Keyword research is the foundational part of SEO. It is extremely important to get it right, and we devote plenty of attention to it.
COURSE STRUCTURE PART 2: ON-PAGE SEO
The second part of this SEO training course covers further Google search topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms to reach great scale, long-tail vs. short-tail keywords, Google penalties, and much more. We also cover Yoast SEO plugin for WordPress SEO. But you can do your on-page SEO using any site like Wix, WordPress SEO, SquareSpace, or Shopify SEO.
Recently added: Blogger SEO in WordPress and Google marketing for Shopify SEO.
COURSE STRUCTURE PART 3: OFF-PAGE SEO AND LINK BUILDING TO RANK HIGHER
The third part of this SEO course focuses on off-page SEO strategies like link building so your site can rank higher. I explain what kinds of links are good to get, and what kinds of links to stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from publicity also bring you website traffic, and those links come from very strong websites in terms of Google search.
COURSE STRUCTURE PART 4: ADVANCED SEO TOPICS LIKE VOICE SEO, MOBILE SEO, SITE SPEED, AND MORE
After we cover Google search basics, we get into modern and advanced topics like voice SEO (when people talk into their mobile devices asking for things), making sure your website is mobile SEO friendly, technical SEO with site speed optimization, and more.
APPLY THE STRATEGIES AS YOU GO
Most of the SEO topics in this course are covered with theory AND practical examples in which I walk you through how to do each SEO tactic with screen-sharing so you can follow everything I do click-by-click.
PRACTICAL SEO APPLICATION
Since I show how I do SEO with screen-sharing, you’ll be able to immediately apply the SEO tactics I show to your website. With every few videos and with every section, you’ll be able to improve something new about your website.
SEO TOOLS USED IN THE COURSE
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Google Keyword Tool
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Google Analytics
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Google Search Console
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Yoast SEO for WordPress SEO and blogger SEO
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SEMRush
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A number of 3rd party Google research tools including tools to research competition
INSTRUCTOR BACKGROUND
I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 750,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer with 10+ years of SEO experience. I create winning SEO and overall marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams. I am a geek of SEO and I read all the latest SEO news and blogs so any time there is a new SEO development, I am one of the first people to know it, and I add it to this SEO course.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and SEO exercises to make the course more interactive and valuable
* My list of 50 business-success skills when you complete the course
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money’s worth from the course.
MONEY-BACK GUARANTEE
This SEO training comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed with SEO just like I’ve done for thousands of my other students.
Invest in your future. Enroll in this SEO training course now and promote any site!
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4Understanding search intent so you can capture the most lucrative traffic
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5Long-tail vs. short-tail and profitable keywords for best SEO results
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6Introduction to SEO keyword research & starting to do keyword research
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7Keyword research example & getting you more comfortable exploring SEO keywords
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8Keyword exercise to get many unique & original keywords that SEO tools don't
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9SEO keyword mapping and tracking your full list of SEO keywords
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1013 ways to get unique SEO keywords for your business
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11Keyword density tool: 2 great uses for SEO
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12Course project for practicing SEO
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13Exercise question for practicing keyword research
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14Exercise question for practicing keyword research
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15Practical application of keywords from scratch - exercise
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16Keyword research exercise (music website) - answer one
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17Keyword research exercise (music website) - answer two
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18Practical project and future course updates
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19Keyword research quiz
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20Advanced keyword research quiz
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25Setting up your Google Search Console (formerly Webmaster Tools) for SEO
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26Google crawler, Google indexing, and creating your sitemap.xml for SEO
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27Submitting new URLs and checking for page status and indexing for SEO
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28Where your pages are ranking and page/query performance in SEO
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29User experience section of Google Search Console
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30Google Core Web Vitals for SEO
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31Using the Google mobile friendliness check tool
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32Google Search Console exercise
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33Google Search Console exercise - answer
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35On-page SEO section introduction
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36How to set up the Yoast plugin for SEO
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37How to set up title/description metas for regular blog post SEO
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38Writing enticing meta tags to increase Google SEO SERP clickthrough
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39Meta tag writing exercise
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40Meta tag writing exercise - answer
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41Meta tag writing exercise two
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42Meta tag writing exercise two - answer
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43Example of writing better meta tag and description in Shopify for Ecommerce
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44Meta titles quiz
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45CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
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46EXAMPLE of a sales page balancing SEO copywriting and conversion optimization
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47Attractive SEO copywriting exercise: residential cleaning business meta tags
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48Attractive SEO copywriting exercise - answer: cleaning business meta tags
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49Sales copywriting quiz
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50Advanced sales copywriting quiz
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51Introduction to further on-page SEO with elements that appear on your pages
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52Cornerstone SEO pages
In this part of the class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.
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53The skyscraper method for SEO content
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54Interlink your own pages for an SEO boost
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55ADVANCED page interlinking: Strategy to boost your SEO
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56Creating a link to itself in HTML
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57Correct use of H1 and H2 tags
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58Title tooltip tag for SEO, website usability, sales conversion, or email signups
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59Image ALT tag for SEO
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60How long should a page be for SEO
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61Google EAT SEO, Google YMYL and what Google thinks is good content for SEO
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62Google Quality Guidelines for SEO: Good grammar on each page, well-written, etc
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63SEO KeywordOptimizer tool for on-page text optimization
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64Revive Old Posts plugin for social sharing, scheduling & SEO boost
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65Avoid the error of keyword cannibalization and use keyword stemming
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66If you are doing SEO article writing for a client
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67How to begin using Google Docs for SEO article writing if you don't use it yet
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68On-page SEO strategy exercise
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69On-page SEO strategy exercise - answer
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70On-page SEO quiz
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71Advanced on-page SEO quiz
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72Artificial Intelligence for SEO - section introduction
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73Artificial Intelligence detector tools, and how to avoid SEO AI detection
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74Logging into and creating an account in ChatGPT
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75Starting to use ChatGPT
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76Better editing, and making any business writing more sophisticated
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77Starting to proofread a blog post with ChatGPT
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78Deep proofreading for emotional writing vs. sterile writing
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79Doing sales copywriting with Artificial Intelligence - AI
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80Should you have a blog for SEO?