Startup Fast Track: Confident Launch in 90 Days or Less
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This comprehensive course shows the way how to build a business model around your innovative idea (product or service) and get initial traction without having to put high stakes at risk. It’s not just another video course, it’s a proven step-by-step system based on the research of 1,447 startups. It shows the way how to create, validate, and implement your whole business model.
If you are 100% focused on developing your startup and have no time for other stuff, this course is definitely for you! I’ve designed it as a 2 in 1 system: you learn by working on your startup! Short video lessons explain the very essence and give you practical tasks that you’ll have to do by working on your own startup.
Top 10 things you‘ll LEARN in this course:
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Shift from the guess & try method to a proven system used by successful founders.
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Build your startup in a faster and safer way with less investment.
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Save your time, money, and nerves by doing the right market research.
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Create value and irresistible offer for your customers.
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Use landing pages and marketing funnels as your MVP.
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Know when it’s time to make a pivot or even abandon your idea.
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Get highly valuable customer testimonials even before the launch.
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Prepare your go-to-market strategy and launch your product on a budget.
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Prepare your business for scaling and take it to the next level.
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Increase the value of your startup without even investing in production.
Top 10 things you‘ll CREATE by doing practical tasks:
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Your MVP ready for testing, even if you don’t have a product yet.
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Your first lead funnel to drive initial traction and even paying customers.
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Feedback on how to improve your product and make it amazing.
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The concept of product or service that customers love and are ready to pay for!
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Initial leads that can be converted into customers.
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An automated system to onboard new leads and convert them.
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Marketing plan that is ready to go once you have the final product.
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Clear and validated (market-proven) business model.
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Less stress by following actionable steps and using professional templates, swipe files, and tools.
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Status of a successful startup founder who got the product-market fit in a fast and smart way.
By taking this course
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You will be able to estimate the potential of your startup and craft a sustainable business model around it.
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You will find out how to identify and manage risks, save time, money, and your energy creating profitable products and services, as well as increasing the likelihood that customers will enjoy them.
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You will understand what insights and assumptions you need to check and what are the most appropriate ways to do that.
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You will also discover the formula of an irresistible offer and will know how to make competition on price almost irrelevant to you.
This course will reveal how to improve your sales economy, even if you haven’t started selling yet. You will be able to effectively launch your product or service into the market, and get ready for scaling and the next investment round.
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1Introduction to this Course
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2Setting up Your Expectations
Let's set up your expectations for this course. It's not a "just watch and relax" course. I've specially designed it as 2 in 1 system so that you can achieve significant progress with your startup.
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3[Optional] Course Overview
Here is what awaits you in this journey. You are free to jump to any lecture you see as the most valuable in your current situation. Therefore I suggest checking this lecture and get acquitted with the course structure and sequence.
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4What do you know about unicorns?
Let's warm-up! Please take this short and fun quiz before we dive deep into the course.
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5Business Model: Lean Canvas
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6Business Model: Example #1
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7Business Model: Example #2
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8Business Model: Practical Task
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9Customer Journey: Introduction
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10Customer Journey Map: How to Do It
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11Customer Journey Map: Practical Task
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12Value Creation: Customer Jobs
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13Value Creation: Customer Problems
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14Value Creation: Customer Gains
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15Value Creation: Proposition
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16Value Creation: Practical Task
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17[Optional] Instructions for Practical Task
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18Revenue Models: Part #1
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19Revenue Models: Part #2
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20Fatal Flaws: Facts and Assumptions
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21Fatal Flaws: Major Risk Factors
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22Fatal Flaws: Risk Management
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23Market Research Fundamentals
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24Market Research Brief
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25Competitor Analysis: Google the Solution
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26Competitor Analysis: Talk to People
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27Competitor Analysis: Compare the Offers
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28Market Segmentation: Why is It Important?
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29Market Segmentation: Fundamentals
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30Market Segmentation: Customer Persona
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31Market Segmentation: Practical Task
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32Market Size Definitions
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33Market Size: Top - Down Estimation
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34Market Size: Bottom - Up Estimation
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35Market Size: Practical Task
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36Market Size: Product Life Cycle Stages
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37Business Environment Matters
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38Business Environment: Macro Factors
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39Business Environment: Micro Factors
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40Introduction to Interviews
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41Who Should You Talk to?
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42Don't Talk to Your Mom
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435 Steps to Get Useful Interviews
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44How Many Interviews Do You Need
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45How to Invite for an Interview
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46Interviews: Practical Task
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47Interviews: 5 Practical Tips
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48[Optional] Customer Journey Map #2: Introduction
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49[Optional] Customer Journey Map #2: The Concept
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50[Optional] Customer Journey Map #2: Example
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51[Optional] Customer Journey Map #2: Practical Task
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52[Optional] Customer Journey Touchpoints
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53Introduction to Blue Ocean Strategy
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54Blue Ocean Strategy Framework
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555 Steps to Create Your Blue Ocean
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56Blue Ocean Strategy: Practical Task #1
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57Blue Ocean Strategy: Practical Task #2
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58Formula of Positioning Statement
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59Positioning Statement Example
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60[Optional] 8 Directions for Your Differentiation Point
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61Positioning Statement: Practical Task #1
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62Positioning Statement: Practical Task #2
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63[Optional] Foundations of Building a Strong Brand
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64Irresistible Offer in Practice
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65Formula of Irresistible Offer
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66Touchstone of Irresistible Offer
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67Believability of Irresistible Offer
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68Irresistible Offer: Practical Task
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69Practice Test #1: Idea, Research and Interview Stages