Social Entrepreneurship: How to Build a Social Enterprise
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There is no profit to be made on a dying planet.
This is about entrepreneurship that problem solves. A force for good. This is about having a social impact at scale. Be creative and help the world.
Humanity and the Planet needs your entrepreneurial mindset. The World needs innovative, compassionate and creative entrepreneurs with a vision to help bring solutions to social issues, using a powerful business model – the Social Enterprise.
People are suffering from Poverty, Discrimination, Racism, Homelessness and the Planet is being damaged every second from the Plastics crisis, Climate Change and destruction by the Fashion Industry. We need solutions and all of these Social Issues can be helped through the business model of a Social Enterprise.
There is a huge opportunity to use business as a force for good.
Empower societies problems and social issues through changing the way WE do business. Let’s create change throughout the world. There is no time to wait as large greedy corporations and governments are failing us all everyday.
Zoe Wiggins, a student on this course has gone on to set-up her very own Social Enterprise ‘Vida Eco Shop’. You can hear all about her journey as a social entrepreneur in the BONUS Section. Zoe gives the course 5 stars and says “Highly recommended if you are thinking about starting a social enterprise.”
Join Zoe and many others with making a positive impact on this world.
Coronavirus thrives on Inequality. People and the Planet were suffering before the pandemic, but now things are getting so much worse. It is possible to have a business and help people and the planet at the same time. Learning about Social Enterprises is crucial to making the positive changes we want to see in society, across all countries.
*** While there are many industries that exploit people and the planet for excessive profit – a Social Enterprise is different. The heart of a Social Enterprise is a social mission; its purpose and dedication to tackle a social issue ***
This course is suitable for anyone wanting to learn more about the Social Enterprise business model.
Modules include the United Nations Global Goals agenda, social issues, as well as marketing and communications topics.
With a 30-day 100% money back guarantee, jump in and join the Social Enterprise Revolution.
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2Definition
This lecture will define what a Social Enterprise is through:
1. Explaining the definition and purpose
2. Introducing the Triple Bottom Line and Social Enterprise Business Model
3. Explain why the world needs Social Enterprises
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3Social Enterprise Business Model explained
This lecture will explain the Social Enterprise Business Model and will have you thinking whether the world of Social Enterprise is for you.
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4Introducing the Global Goals
This lecture will introduce you to what the Global Goals are and also give you a background to the United Nations. A useful resource tool is also included.
After completion of this lecture, test your knowledge with the Global Goals quiz.
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5Quiz -
Test your knowledge on the Global Goals
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6(1). PEOPLE – within the Social Enterprise Business Model explained
Learning about the People part of the Social Enterprise Business Model.
This lecture will highlight the importance of Employing with a difference.
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7People - Mini case studies: Employment
This lecture will bring all the learning together from the People lecture and show you how real Social Enterprises put theory into practise.
The mini-case studies will be an eye-opener, as learning from example is powerful.
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8(2). PLANET - within the Social Enterprise Business Model explained
This lecture will explore the Planet part of the Social Enterprise Business Model. Three key concepts will be discussed:
1. How businesses have negatively impacted the environment
2. Planet problems which currently exist
3. How Social Enterprises take care of the environment
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9Quiz - Planet
A quick quiz to test your knowledge on the Planet lecture
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10(3). PROFIT - within the Social Enterprise Business Model explained
This lecture will take a closer look at the Profit aspect within the Social Enterprise Business Model.
Explanations will be given for:
1. Revenue
2. Costs
3. Profit
4. Break-even point
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11Quiz - Profit
Quick quiz to test your knowledge on the Profit lecture.
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12The Charity, The Business and The Social Enterprise - Part 1
This lecture will introduce the differences and similarities between Charities, Businesses and Social Enterprises.
The importance of Social Media will also be briefly explored.
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13The Charity, The Business and The Social Enterprise - Part 2
This lecture is part two of the previous lecture. Three key concepts will be taught:
1. The 3 Model Matrix
2. Traditional charities and charities generating revenue
3. Traditional businesses and Corporate Social Responsibility
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14Social Issues - what are they and why are they important?
This lecture will be exploring the key theme of Social Issues. You will learn:
1. The definition of Social Issues and why they are harmful
2. Examples of connecting the dots between the many Social Issues
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15Social Issues and the link to United Nations Global Goals
This lecture will bring the learning of Social Issues together with knowledge of the Global Goals.
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16The Ripple Effect theory
This lecture will discuss the theme of The Ripple Effect.
The Ripple Effect is designed to help you engage how your Social Enterprise may help prevent many Social Issues though the objectives of your business.
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17Sustainability and its role in a business model
This lecture will discuss Sustainability and its role within business. Two key concepts will be explored:
1. The Sustainability mode
2. How Sustainability relates to the Social Enterprise Business Model
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18Ideas Generator
The Ideas Generator is invaluable. Helping you generate an idea for your own Social Enterprise through a number of downloadable tools.
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19Risk Assessment - an essential part of building a business
It can be a risky business setting up as an Entrepreneur. Don't fall into the trap of not thinking about the practical side to creative ideas.
The risk-assessment tool will help guide you and is downloadable.
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20Social Enterprise Strategy Overview
Strategy is key to helping you and your Social Enterprise strive in the right direction. This tool will help you keep to the direction you wish to take your business to.
Use the Social Enterprise Strategy Overview as a 'snapshot' of your business. It is a downloadable tool.
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21SWOT Analysis - key business theory
This lecture will take you step-by-step on completing the SWOT Analysis. The What, How and Why will all be taught.
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22Quiz - SWOT Analysis
A quick quiz to test your knowledge on the SWOT Analysis
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23SWOT Analysis for Personal Goals
This lecture will help you use SWOT Analysis for your own Personal Goals. Self-development is important when becoming an Entrepreneur.
Templates of a variety of versions of the SWOT are included, as well as a list of skills.
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25Measuring Impact - The What and The Why
This lecture will explain What Measuring Impact is all about and Why we need to do it, as measuring the impact your Social Enterprise is making is vital.
It is important for your customers and employees to understand the objectives of your business.
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26Measuring Impact - The How
This lecture will follow on from the previous lecture. Here you will learn How to measure impact.
Learning is enhanced through the explanation of theory against a case-study example.
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27Intro to Marketing and Communications
This lecture will introduce you to Marketing and Communications and what the module entails.
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28The 4P's - explaining the core principals of Marketing theory
This lecture will teach you all about the 4P's and the Marketing Mix, as the 4P's is an important in Marketing theory.
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29Quiz - The 4P's
Test your knowledge on the 4P's of the Marketing Mix!
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30Social Media - Digital Marketing
In this lecture, you will learn how to use Social Media strategically for business.
Included are Top Tips to get you started on the right path to Social Media.
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31Public Relations - Be Seen and Get Heard
This lecture will explore the world of Public Relations. Getting your Social Enterprise into a newspaper, magazine or online source is an exciting concept! In this lecture, students will learn practical ways in putting their content into the world through PR, with a step-by step guide.
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32Competitor and Customer Analysis - Marketing Research to get ahead
This lecture will discuss the important business theory of both Competitor and Customer Analysis. After completion of this lecture students will have a number of key questions to help guide them to carry out their analysis on both their competition and customers.