Nail the Product Management Case Interview
- Description
- Curriculum
- FAQ
- Reviews
Landing a startup product job is hard. Nailing the case study can get you there.
You’ll learn how to structure your case assignments, watch a few successful product case studies and create your own case study showcasing your process, communication and defense. You can use it as a template for all product interviews moving forward, increasing your chances of getting hired as a PM at a startup.
What you’ll get out of the course:
-
Understand what startups are looking for in product hires: Startups are looking to get clarity on your process, communication, and how you defend your case.
-
Examine the typical assignments given during startup product interviews: The prompts for product assignments fall into only a handful of possibilities. They will let you choose a product of your own or give you a specific product or they might ask about a product you’ve already worked on. They want to see how you analyze the existing product and how you would improve it.
-
Watch successful case presentations: You will see me present 3 case presentations that were successful in landing me the job that fall into the 3 types of product assignments that are typically given out.
-
Build a case study utilizing a product framework: You’ll learn how to use product frameworks to create a presentation for a common product case study given as a take-home assignment.
-
Defend your case study with frameworks for making product decisions: You will learn frameworks for prioritization, market segmentation, validation, and measuring success.
What people are saying:
-
This course is excellent. Marwa provided the necessary structure & frameworks to effectively form, communicate and defend product decisions. They were easy to learn and put into practice with our case assignment. I recommend this course to every current or aspiring product manager who has not already consistently nailed interview case assignments. – Eugene L.
-
Marwa has provided immense support and a strategic approach in helping me navigate Product Management interview assignments. Without doubt, she has a clear and laser-focused understanding of what start-ups are looking for in Product Managers. I would 110% suggest Marwa’s course and can assure you that her guidance is very much on-point. – Mitali Gupta
-
It was an amazing course loaded with very useful information, tips, and tricks. I loved the way Marwa conducted the course. She shared every detail she could from her experience & expertise. The topic was made very simple and supported with a lot of live examples. I would highly recommend this course to anyone planning to prepare for PM interviews. – Anonymous
-
Interviewing for the first time in over a decade and transitioning back to being a PM after almost 7 years being a founder, I was feeling overwhelmed and lost on how to get back into interviewing. Marwa was incredibly helpful in providing clear frameworks on how to tackle the case interview. – Amal A.
-
2What case assignments look like
Case assignments will focus on a product. It will either be:
A product of your choice
A product that they choose for you
A product you've worked on in the past
-
3What case assignments are looking for
What they're looking to understand:
Your process
How well you communicate
How you defend your decisions
-
4What format to submit
Should you submit slides or a document or a demo or something else?
-
5What is a product framework
A broad understanding of what product frameworks are
What 3 product frameworks we will cover in the course
-
6Double diamond framework
Details about the Double diamond framework
Walk through it with a B2C product example
Practice: How would you use the double diamond framework to improve Google Meet (B2C) product? No need to create or submit slides, you can write or sketch it out on paper.
-
7CIRCLES method
Details about the CIRCLES method
Walk through it with a B2B product example
Practice: How would you use the CIRCLES method to improve Google Drive (B2B) product? No need to create or submit slides, you can write or sketch it out on paper.
-
8Jobs to be done framework
Details about theJobs to be done framework
Walk through it with a B2C product example
Practice: How would you use the jobs to be done framework to improve Netflix (B2C) product? No need to create or submit slides, you can write or sketch it out on paper.
-
9Additional resources for frameworks and interviewing
Additional resources if you want to go deeper on the topics covered so far
-
10What decisions require defending
Every decision you make in your case assignment needs to be backed
-
11Defending your problem, persona, market focus
When to use:
Quantitative research
Qualitative research
Market research
Competitive analysis
-
12Defending your solution with prioritization models
We'll cover two prioritization models:
Impact vs achievability, also known as value vs effort
RICE
-
13Measure success with AARRR model
AARRR stands for:
Acquisition
Activation
Retention
Referral
Revenue
-
14Additional resources for product decision frameworks
Additional resources if you want to go deeper into the topics covered in this section
-
15Case 1: Product of my choice
Presentation of a real, successful case study
Discussion at the end of its strengths and weaknesses
-
16Case 2: Product of their choice
Presentation of a real, successful case study
Discussion at the end of its strengths and weaknesses
-
17Case 3: Product I've worked on in the past
Presentation of a real, successful case study
Discussion at the end of its strengths and weaknesses
-
18Summary of the case presentations
Discussion of the similarities between the presentations
Reminder that your presentation should not look like mine