Diploma Course in Business Management and Entrepreneurship

Explain the meaning and importance of Design Thinking

List of some companies which are known for Design Thinking

Explain the difference in creativity, invention and innovation

Describe the importance of Design thinking for the companies and individuals

Explain the steps in Design Thinking

Describe the importance of Empathy in problem-solving

Draw the empathy map

Empathize with the audience

Describe the importance of writing a formal Problem statement

Explain 5Ws and 2Hs, 5 Whys, Fish bone diagram

Write "How might we" questions

Apply the tips to write a Problem statement

Explain the meaning of Brainstorming

Describe the key principles of Brainstorming

Apply SCAMPER technique for generating more ideas

Explain the meaning and importance of Prototype and Testing

Differentiate between Prototype and Test stage

Explain the key principles

Generate prototype and test the products

Explain the meaning and importance of SWOT Analysis

Do SWOT Analysis

Explain the meaning and importance of PESTLE Analysis

Do PESTLE Analysis

Explain the meaning of Business Acumen

Describe the importance of Business Acumen

Explain the common terminologies such as Revenue, COGS, Gross Sale, Net Sale, EBITDA, Margin, Markup etc

Calculate walkin, conversion, ATV, ABS, ASP, Like-to-Like, Sell-through, Inventory Turn over ratio

Explain the impact of cross-selling and up-selling on Sales KPIs

Explain the meaning and importance of Business Model Canvas

Describe the key elements of Business Model Canvas

Explain the GUEST model of Sales and Service Excellence

Describe the stages in the GUEST model

Prepare to gain the attention of the customers

Describe the types of greeting approaches

Apply the appropriate greeting approach to gain attention

Apply tactics to gain the attention of the customers

Inculcate the importance of understanding the correct customer needs

Avoid biases in understanding needs

Explain the techniques of getting the maximum information from the customers

Differentiate between open-ended and closed-ended questions

Ask appropriate questions

Explain the FABing technique to get the maximum sales

Apply the FABing technique

Explain the Do's and Don'ts in the product/service presentation

Suggest other products/services

Explain the meaning and importance of cross-selling and up-selling

Apply cross-selling and up-selling to boost sales

Explain key rules of upselling

Explain feel-felt-found strategy in objection handling

Describe do's and don't of objection handling

Handle the objections of the customers

Leave a good impression on the customers

Differentiate between Customer Service and Customer Experience

Explain the preferred style between Customer Service and Customer Experience

Explain the meaning of Digital Marketing

Differentiate between Digital marketing and Traditional marketing

Explain why Digital marketing is better than Traditional marketing

List the key modules

Explain the meaning of Search Engine

List various Search Engines

Explain the meaning and importance of Search Engine Optimization (SEO)

List the pros and cons of SEO

Explain the requirements for Website

Describe web hosting, domain name and website builder

Explain how Search Engine works

Describe the technical aspects of a website - HTML, CSS, JS

Describe the SEO process

Explain keyword research

Explain the importance of finding the right keywords

Describe various types of keywords

Find right keywords

Explain on-page and off-page optimization

Describe various strategies for on-page and off-page optimization

Do on-page and off-page optimizations

Differentiate between black hat SEO and ethical SEO

Explain the meaning and importance of email marketing

Describe the history of emails and email marketing

Explain the advantages of email marketing

Explain the marketing funnel

Explain the need of using the email marketing system

List key Email marketing systems

Describe the key steps in email marketing

Improve email content

List the key tips for building an email list

Describe key KPIs

Explain the importance of LinkedIn Profile Optimization

Do optimization on LinkedIn

Apply various tactics to increase the reach on LinkedIn

Explain the advantages and disadvantages of online advertisements

Describe PPC and SEM

Differentiate among SEO, PPC and SEM

Explain the key steps

Do SEM through Google Ads

Describe the common terminologies

Explain the meaning and importance of Web Analytics

Describe who web analytics work

Describe the common reports

Understand the common KPIs of Digital Marketing

Describe the advantages of Google Analytics

Analyse the performance on Google Analytics

Explain the meaning of Guerrilla Marketing

Describe the key characteristics

Explain the types of industries

Explain the meaning and importance of Retail

Differentiate between Customer and Consumer

Describe the evolution of Retail

Differentiate between Organised and Unorganised Retail

Explain the key characteristics of Organised Retail

Explain the key characteristics of Unorganised Retail

Describe the common formats in Retail industry

List the key players

Explain the meaning and importance of 6Ps of Retail

Explain the key functions/departments in retail.

Explain the meaning and importance of various pricing methods

Describe the meaning of price elasticity of demand

Explain the significance of Price elasticity

Calculate the price elasticity

Take feedback on price worth

Explain the preferred Price points

Explain the various principles to consider in merchandising

Explain that the supply chain in a practical situation can be complicated

Understand the practical scenario of a complicated supply chain

Explain the meaning and importance of Barcodes

Explain the common types of Barcodes

Illustrate the reason behind forming GTIN

Explain the meaning and importance of GTIN

Explain common standards in GTIN

Generate barcodes for the products

Describe the meaning of Point of Sale (POS)

Explain the importance of Point of Sale (POS)

Explain the meaning of Visual Merchandising

Describe the importance and some fun facts in Visual Merchandising

Explain the importance of the 5 senses in Visual merchandising

Explain the key elements

Describe the meaning of Store Exteriors and Store Interiors

Explain the meaning and importance of store facade and window display

Apply tactics to improve the sales

Describe the meaning of Store Layouts

Explain various types of Store Layouts

Describe the meaning of Fixtures

Explain various types of Fixtures and their usage

Describe the meaning of Product presentation/merchandise arrangements

Apply the tips to improve the presentation

Apply the tips to reduce the wastage

Describe the meaning of Signages

Explain the types of signages

Apply the tactics to improve the sales

Describe the meaning of Planogram

Explain the importance of Planogram

Explain the colour wheel and the impact of colours

Describe various colour schemes

Explain the meaning and importance of color blocking

Explain the meaning and importance of endcaps

Explain the meaning and importance of the Pyramid principle

Apply the popular tips and tricks in Visual merchandising

Explain the meaning and importance of Customer Relationship Management (CRM)

Explain Lean, Six-Sigma, Lean Six-Sigma quality control methods

Describe the key principles of Lean

Explain different types of wastes

Describe the steps in Six-Sigma

Describe 5S methodology

Explain the commonly used legal terminologies